Call to Action: Apply Now
Only provide one call to action – keep it clear and simple. If you’re posting a job on multiple channels – Facebook, LinkedIn, Google, Indeed, or myCNAjobs, make sure to drive all the applicants to the same source (landing page, website link, job posting hosting site) for them to fill out the application.
Bonus: Testimonials & Company Awards
If applicable, it can be beneficial to include an employee testimonial or even a testimonial about an employee from a client. Often times your current all-star employees can reach the candidates in a way, you may not be able to. Clients can also share stories or testimonies of high-quality services and love shown by an employee. A simple written testimonial or even short video clip can go a long way near the end of your caregiver job post.
In addition to employee testimonials, your agency may have qualified for Best of Home Care awards. If so, including your badge or award recognition at the end of your job ad could be another way to increase credibility and success of your agency. Don’t flaunt these awards, but make it known that you stand out from your competitors and you value the service you provide.
Time to Get Writing
The top five reasons caregivers chose to work for a provider are: 1) first job applied for 2) good working environment 3) company recommended 4) company has good reputation 5) working schedule met lifestyle. Your caregiver job post should address every single one of these reasons inside of the format outlined above. We can’t stress enough the importance of knowing your audience and speaking directly to them. Knowing these five reasons will give you an idea of the needs of your potential caregivers. As mentioned in the tips above, spend time researching your audience so that you can speak to them.
For most of you reading this, you’re already incorporating a lot of these ideas and best practices into your job ads. The goal of this information is to help you tweak areas where you can improve.
The concepts and examples we’re providing are to help you create a job ad that can make candidates feel something as they apply for your position. Tailor your ad to your company, it’s culture and the needs of your applicants.
Best of luck in writing a new job ad or tweaking a pre-existing one. You got this!