The Participation Summary provides an overview of the participants whose data is included in this Report, including years in business, provider type, geographic location, and annual revenue. It gives insight into the makeup of survey respondents who made this year’s Report possible, as well as additional clarification regarding terms and calculations used.

Post-acute care businesses use a variety of strategies and channels to find new customers; this section dissects the results of each strategy to help you determine the best approach for your organization. The Sales & Marketing section dives deep into data regarding acquisition and retention, including the top channels for consumer and referral marketing. It also includes the data on conversion rates and acquisition costs that you need to determine whether your sales and marketing programs measure up to others in your region and revenue range.

As the industry continues to combat a historic staffing shortage, recruitment and retention are top of mind across the industry. The data in this section will provide the resources you need to take a data-driven approach to your own staffing. It is designed to help you understand the most common recruitment and retention practices, how effective those practices are, and which challenges are most relevant to your geographic region. It will also allow you to analyze what constitutes a competitive compensation, benefits, and training package for your region, enabling you to create your own unique strategy for improving the employee experience.

Training is one of the most important factors a business can leverage to influence the compliance, satisfaction, and retention of their staff. Lack of or inadequate training is also one of the most frequent complaints we hear from employees. The information in this section will help you to drive compliance while also reversing turnover and improving care outcomes. It contains data points to help you evaluate your training program against your peers and identify opportunities to improve. 

The Finance section gives you a look at the average balance sheet of other businesses in your region, revenue range, or the industry as a whole. It contains information on revenue, expenses, payer sources, and profit and loss comparisons. The insights in this section will allow you to compare your expenses to other businesses and identify where you may be overspending. It also covers median billing rates by region to help you keep your pricing competitive.

The Operations section helps you identify and prepare for the largest threats facing your business in the coming year. It provides the insight you need to evaluate the internal management of your company, with information on turnover rates, staffing numbers, salaries and benefits, and readmission rates. This section contains key data points to evaluate your day to day operations, as well as strategies to improve.