Company Description
At Home Care Pulse, our goal is to have a positive impact on the lives of millions of aging seniors across North America. We do this by working closely with home care providers to gauge the quality of care they provide their clients and coach them on possible improvements that could be made. We do what we do because we believe that every person deserves to age with dignity, respect, and love.
We believe in living our Core Values. We hire, fire, review, recognize, and reward based upon these values. Please do not apply if you cannot live by these core values:
- Service Minded – A can do attitude. Generous with our time. Selfless.
- Passionate – Contributing. Positive attitude. Shared WHY.
- Driven – Ownership. Forward thinking. Pro-active. Committed.
- Problem Solver – Resourceful. Collaborative. Attentive. Data driven.
- Continuous Learning – Teachable. Humble. Vulnerable. Insightful.
About This Role
This position will provide the opportunity to dig into many aspects of SEO and internet marketing. The right candidate will need to be self-driven and able to learn quickly. While we will help to facilitate learning experiences for you, we are looking for someone with some knowledge/experience in SEO who will be able to contribute from day one.
The Junior SEO Specialist will assist with increasing traffic to our websites and improving conversion rates through continual testing and optimization. This entails working closely with the rest of the marketing team to build/edit pages in WordPress, run reports, perform A/B tests, research conversion strategies, run ad/remarketing campaigns, develop our SEO/link-building strategies, and optimize our site for maximum visibility. We can promise that you’ll gain deep and varied experience with many aspects of SEO and internet marketing.
Please DO apply if:
you’re looking for a job where you can use your skills to make a positive impact on those you are working with.
you have a strong work ethic and are organized in your approach to work and life.
you love working with people and delivering outstanding timely results in each of your areas of responsibility.
you have a passion for changing lives, specifically the lives of the elderly and those who care for them.
Do NOT apply if:
you want a job where there are no minimum requirements and no accountability in meeting your goals and targets.
you think just showing up to work is good enough.
you’re not willing to perform some mundane tasks. Like most jobs, SEO requires patience and persistence.
you require supervision to stay on task and use your time effectively
Duties and Responsibilities
Ongoing keyword research and optimization
Optimize content for blogs, landing pages, and websites
Help run A/B tests and create reports for the team
Assist with PPC & remarketing campaigns, report on results, and continually optimize
Strategize ways to increase conversions and support with data
Write powerful calls-to-action to convert visitors
Help develop link building strategies
Ongoing keyword research and optimization
Assist in building/optimizing landing pages
Write and optimize page titles and meta descriptions and lead the way in other on page optimization efforts
Keeping the marketing team updated on SEO best practices/algorithm changes/new strategies
Run SEO/conversion performance reports for the business development team
Make site UX/UI suggestions following best practices and supporting data
Research and implement other SEO recommendations
Other assignments as needed
Qualifications
Basic working knowledge of SEO principles and strategies
Interested in a career in marketing and SEO
Demonstrated history of taking on difficult projects and producing results
Able and determined to learn quickly, take feedback, and continually acquire new skills
Outstanding ability to think creatively and strategically to identify and resolve problems
Strong verbal and written communication skills
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Experience with Google Search console and Google Analytics preferred
Experience with WordPress is a strong plus
Basic knowledge HTML/CSS/JavaScript is a plus