Using Training to Differentiate Themselves as an Employer
On top of general preparedness, surveys and training allow Angels On Call to differentiate themselves.
“We used survey data from Home Care Pulse, along with market research, and figured out how we could do something different and add value to caregivers that they weren’t going to get at another [agency] or [employer].”
Their survey results showed one strong way to differentiate themselves – more caregiver training.
Increased training options benefit their current employees and ultimately clients, but also allows them to cast a wider net to applicants with no home care experience.
“One of the reasons we get a lot of applicants is because we advertise that you don’t need experience to work with us—we’ll pay you to train,” says CJ. “That’s why we added Home Care Pulse.”
They also use it as a tool to attract more seasoned caregivers or individuals looking for a long-term career in care, such as CNA students.
“Part of the reason we chose Home Care Pulse is because we offer a CNA reimbursement program. We go to the CNA schools and say if your CNAs are looking for a job, we will partner with you to reimburse for their initial training but also pay for their continuing education because we have [Home Care Pulse Online Caregiver Training] in place.”
The amount of training Angels On Call offers is well above the industry average, which sets them apart from other employers.