Content Marketing Specialist

Fully Remote

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About Home Care Pulse

Home Care Pulse is a B2B software-as-a-service company serving North America’s fastest-growing labor market-in-home senior care. As the market leader in North America, our technology, survey, and training solutions are used by everything from mom-and-pop small businesses to billion-dollar care organizations. Ultimately, our services impact the lives of hundreds of thousands of seniors every year.

We believe in living our Core Values. We hire, fire, review, recognize and reward-based upon them:

Service Minded – A can-do attitude. Generous with our time. Selfless.

Passionate – Contributing. Positive attitude. Shared WHY.

Results-Driven – Ownership. Forward-thinking. Pro-active. Committed.

Problem Solver – Resourceful. Collaborative. Attentive. Data-driven.

Continuous Learning – Teachable. Humble. Vulnerable. Insightful.

The Opportunity

Our company’s growth has always been built on inbound content marketing. We made the decision to pursue an inbound strategy when nobody else in our industry was doing so, and we’ve worked to be content leaders ever since.

Now we’re growing faster than ever, and we’re scaling a growing team of top-notch content marketers. Too many teams view content marketing as simply writing blogs for Google’s robots; we’re building a media network. If you’re a strong writer and communicator interested in helping with everything from content writing to virtual events to our new video platform, we want to talk to you.

Who Will Love This Job

  • Somebody who rereads their own social media posts three times to get the wording just right, then goes and looks at the post again later just so they can appreciate their own wittiness

  • Somebody who analyzes billboards while they’re driving and thinks about how they could have been written better

  • Somebody who wants flexibility and autonomy while meeting high expectations for performance

  • Somebody who wants to learn a broad set of content marketing skills including video editing

Who Won’t Love This Job

  • Somebody who doesn’t like taking the time to understand why things are being done a particular way

  • Somebody who’s not willing to become an expert on a niche industry

  • Somebody who doesn’t like remote eight states)

  • Somebody who’s not comfortable receiving feedback


  • Write content, both short- and long-form

  • Collaborate with members of various departments and get a well-rounded of understanding of both marketing and SaaS

  • Contribute to various types of content including blogs, long-form guides, videos, virtual events, infographics, and more (20-25% of their time may be spend producing/editing video content)

  • Be a voice in meetings where we discuss our strategy

Necessary Qualifications

  • Very strong writing skills and excellent judgment in how to make content interesting to people

  • Willingness to take feedback and act on it

  • Either home care industry experience or the ability and willingness to rapidly learn the nuances of the industry

Position Details

Location(s): Remote
Reporting to: Managing Editor
Status: Full-Time
Compensation: Salary DOE

Our Core Values

At Home Care Pulse we hire, fire, review, recognize, and reward based upon these values. Please do not apply if you cannot live by these core values:

  • Results Driven

  • Problem Solver

  • Service-Minded

  • Continuous Learner

  • Passionate

Our Hiring Process

Applicants are vetted to determine right-fit candidates.
Initial Call
Chat over the phone with hiring manager to get to know you better.
Team Interview

Share your experience and participate in a quick skills assessment


Final Meeting –Offer Extended
Concluding meeting with leadership including a personalized offer.


Career Launch
Start your career with HCP.

Why Work for Home Care Pulse?

Flexible Schedules

A career with us allows you to improve your skills, while also having the flexibility to make time for family, school, and other priorities.

Unlimited PTO + Paid Holidays

We encourage a healthy work-life balance and we back it with an unlimited PTO policy with minimums.

Competitive Pay

We benchmark our pay rates against other comparable software companies throughout the United States to make sure we’re competitive.

Opportunities for Advancement

We’re growing fast, we promote from within, and we invest in people. Come grow with us.

Always Closed on Sundays

We will never ask you to come into work on a Sunday. That’s a promise.

Work Remote

Results matter more than when or where you work. We have team members coast to coast and we’re not looking back.

Casual Dress Code

Don’t worry about getting dressed up for work. Appropriate casual dress is just fine.

Make a Difference

Make a difference in the life of people like your grandma. Who knows, maybe we’ve even interviewed your actual grandma.

401K Plans

Accelerate your retirement savings with excellent Roth and traditional 401K plans.

100% Paid Dental Insurance

Need dental work or a cleaning? It’s covered.

100% Paid Vision Insurance

We make sure your eye health is taken care of.

Gym Membership Reimbursement

Your physical and mental health are important to us.

Team Activities

Ping pong, escape rooms, and other team activities. We know how to work hard and play hard.

Disability Insurance

We want to make sure you’re covered in case of a life-changing event or event that renders you unable to work.

Other Bonuses

Like going above and beyond? We have frequent opportunities to earn a little extra.

Start your career with
Home Care Pulse

We have offices in Rexburg, Idaho and Durham, North Carolina
with remote workers across the country. We are looking for
talented individuals to join our growing team.