At Home Care Pulse, our goal is to have a positive impact on the lives of millions of aging seniors and other home care recipients across North America. We do this by working closely with home care providers to gauge the quality of care they provide their clients, and coach them on possible improvements that could be made. We do what we do because we believe that every person, especially those who have worked so hard their entire lives so that we could have more opportunities, deserves to be cared for with dignity, respect and love.

We are looking for a skilled email marketer to join our fast-paced marketing team, and growing company. Your focus will be writing, editing, building, and sending mass email broadcasts to nurture prospects, generate leads, and keep customers updated. You will execute weekly and monthly email communications to an audience of 1700+ customers and more than 15,000 prospects using some of the latest email marketing tools and best practices. You will also assist in our social media marketing efforts on LinkedIn, Facebook, Twitter, Google+, and other social media sites.

Location: Rexburg, ID
Company: Home Care Pulse, LLC
Reporting to: Marketing Communications Manager
Status: Full Time (M-F, 8 am to 5 pm)
Compensation: Salary – Based upon experience and skill level

Do NOT apply if:

  • you don’t have any previous email marketing or marketing automation experience.
  • you don’t like learning and using new technology.
  • you think your first drafts are good enough.
  • you don’t have any interest in gaining a solid understanding of the home care industry.
  • you’re not ready to make a long-term commitment (3+ years) to this position.

Please DO apply if:

  • you are a great communicator and can construct clear and concise messaging that communicates the most important points to an audience.
  • you understand modern email marketing strategies and best practices including segmentation, CAN-SPAM, deliverability, using double opt-ins, managing subscribers/opt-outs, etc.
  • you’re a brutally honest editor, both with your own writing and the writing of others.
  • you enjoy analyzing numbers and data to where you not only understand what they mean, but can form thoughts and opinions about actions that should be taken based on your understanding.
  • you’re a self-starter. You are willing to take on challenges you haven’t faced before with enthusiasm and creative problem solving.
  • you strive for excellence in all your work.
  • you’re able to take feedback well.
  • you are familiar with popular social media platforms and understand how to leverage them to engage an audience and grow followers.
  • you know how to be a team player and are willing to be a part of a fantastic company culture.
  • you aren’t afraid to edit HTML and CSS code.

Responsibilities include:

  • Writing professional, engaging, and error-free email content and subject lines.
  • Proofreading emails for clarity, grammar and spelling.
  • Managing and updating email marketing lists and helping segment subscribers.
  • Constructing email nurturing campaigns that convert prospects and generate opportunities for our sales team.
  • A/B testing email campaigns to establish the most effective messaging.
  • Ensuring emails function and look good on mobile devices.
  • Sending email communications on the HubSpot marketing platform and analyzing performance.
  • Coordinating efforts to increase email subscribers.
  • Maintaining communication calendars, coordinating with various departments, and optimizing communication schedules.
  • Working with LinkedIn, Facebook, Google+ and Twitter to share content online and build dialogue through these various social networks.


If you’re looking for a career that allows you to improve your skills, offers flexibility to spend time with family, and will satisfy your desire to help others, we’d love to visit with you.