Guest Blogging Guidelines
Thank you for your interest in contributing a guest article for HCP!
We work hard to provide a forum where all kinds of post-acute care professionals across the continuum of care can come together and learn from each other.
Over the years we have published articles from many of the top thought leaders in the post-acute care industry, including leading-brand executives, strategic consultants, and national association presidents.
You’re in good company—and we’re excited to learn from your ideas and experience.
If you’re interested in submitting an article for HCP’s blog, please take a couple minutes to thoroughly read through these FAQs and guidelines:
Who can submit guest articles?
With very few exceptions, we seek to feature guest articles from authors with direct experience working in the post-acute care industry.
Who is our audience?
Our audience includes post-acute care business owners and operators in post-acute care — NOT care professionals, customers, patients, or families. As such, content should be related to post-acute care business management, not general-interest senior care topics.
How long should your article be?
800-1600 words. That’s longer than most blogs, and it’s by design—we want you to take us on a deep-dive into your area of expertise rather than skimming the surface. Which brings us to the next point.
Bring Your Best Work
Your content should meet the following requirements:
Your best work should add value to our audience by giving them clear, actionable steps they can implement in their business.
Your content needs to be educational rather than promotional in nature. You can include a brief CTA at the end to visit your website to learn more, and you can also use your author/company bio to clarify details about your company.
Avoid providing content that is generic or could be found on other blogs within the industry. We want YOUR unique insights, experiences, and expertise.
Never make promises with the title that aren’t fully delivered in the article.
Cite and link to any outside sources you mention, and be sure it is the original source.
Content should be original; we cannot publish content that is already available elsewhere, such as on your own blog.
What is the revision process like?
We often request some edits before publishing. Any edits we want will be made available for you to approve via Review Tracking in Microsoft Word prior to publishing. We’ll never publish any significant edits (more than a slight grammar/spelling correction or punctuation change) without your permission.
Creating Your Author Profile
We create an author profile on our blog for every guest contributor. If you have a Gravatar account for the author, please let us know what email address to include and Gravatar will auto-populate their profile on our site. If you don’t have a Gravatar account, please send us a headshot of the author. We’ll also need an author/company bio.
How to Submit Your Post
If you’re interested in writing a guest post for HCP, and are willing to comply with the above guidelines, please submit your topic and title idea via the form below. We will reach out to you directly within 2 weeks if we’re interested in publishing your article.
We look forward to hearing from you!
Our content team reserves the right to adapt these guidelines as needed in individual instances or to refuse a contribution at our discretion.