Content Marketing Manager

Content Marketing Manager

Company Description

At Home Care Pulse, our mission is to have a positive impact on the lives of millions of aging seniors across North America by helping the home care agencies that serve them provide better care. We do this by helping agencies capture, analyze, and act on detailed feedback from their clients and caregivers. We do what we do because we believe that every person deserves to age with dignity, respect, and love.

At Home Care Pulse we  hire, fire, review, recognize, and reward based upon these values. Please do not apply if you cannot live by these core values:

  1. Service Minded – A can do attitude. Generous with our time. Selfless.
  2. Passionate – Contributing. Positive attitude. Shared WHY.
  3. Results Driven – Ownership. Forward thinking. Pro-active. Committed.
  4. Problem Solver – Resourceful. Collaborative. Attentive. Data driven.
  5. Continuous Learning – Teachable. Humble. Vulnerable. Insightful.

About This Role

Are you a passionate content marketer looking to work for a tech company in the country’s fastest-growing industry? Join our growing marketing team as a Content Marketing Manager and help take Home Care Pulse to new heights. We are looking for someone who has a passion for everything marketing and a strong desire to develop their talents.

As a Content Marketing Manager, you will work autonomously and alongside a close-knit team to execute inbound marketing tactics, help shape marketing strategy, research a rapidly evolving industry, reach new segments of our audience, help develop and market new products, and create wildly popular content for our space.

Our company is gaining traction and growing rapidly. We offer a unique product to the fastest-growing industry in the United States—in-home senior care—and we’re already the recognized thought leaders in the space. Those who join our team now will have opportunities to grow with the company as we expand product offerings and move into new markets.

While our culture is relaxed, this job is both fast-paced and challenging. We typically pay more than most companies in the area because we expect more. To succeed, you’ll need a high level of initiative, great organization and time management skills, and a drive to learn and grow.

Location:Rexburg, ID
Company:Home Care Pulse
Reporting to:Marketing Manager
Status:Full-Time
Compensation:Based on Experience
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Responsibilities

  • Write content for our marketing channels and be our resident wordsmith

  • Assist with lead generation, lead qualification, and progressing leads through the funnel

  • Help plan and prepare presentation content for webinars and conferences

  • Help to expand our collection of educational content and resources for home care business owners

  • Help craft marketing emails and nurturing campaigns

  • Build relationships with partners and coordinate on co-marketing efforts

  • Take part in discussions about our overall marketing strategy

  • Assist with other marketing/writing/data analysis projects as needed

  • Assist in creating reports and analyzing marketing campaign performance

Necessary Qualifications

  • Very strong writing abilities, with a good ear for brand voice and bullet-proof spelling & grammar

  • Highly analytical – Able to create reports and analyze findings to come to thoughtful and actionable conclusions

  • Strong communication/follow-up skills

  • Ability to thrive in a fast-paced, ever-changing, and highly collaborative environment

  • Able to stay organized and manage multiple ongoing projects at once and meet deadlines

  • Results-oriented with the ability to take feedback and revise copy

  • Able to be comfortable and professional talking to partners or customers over the phone or email

  • Ability to collaborate with marketing, sales, and customer support to ensure everything stays on brand

  • Up to date on the latest marketing best practices, trends, and terminology

  • Able to quickly research and learn the landscape of a niche industry

Preferred Qualifications (not required)

  • Experience in B2B content marketing, email marketing, or account based marketing.

  • Experience working with data in Google Analytics, Excel, and a CRM such as HubSpot or Salesforce

  • Experience working in WordPress

  • Experience in account management, B2B sales, or partner management

  • Social media experience

  • Understanding of SEO/SEM principles and best practices