Content Marketing Specialist

Content Marketing Specialist

About This Role

If you’re a great writer who is passionate about helping small businesses grow and is constantly reading and soaking up new information, this job might be for you.

Our company is gaining traction and growing rapidly. We offer a unique product to the fastest-growing industry in the United States—in-home senior care—and we’re already the recognized thought leaders in the space. Those who join our team now will have opportunities to grow with the company as we expand product offerings and move into new markets.

While our culture is relaxed, this job is both fast-paced and challenging. We typically pay more than most companies in the area because we expect more. To succeed, you’ll need a high level of initiative, a constant push to learn, and a willingness to embrace constructive criticism.

Location:Rexburg, ID
Company:Home Care Pulse
Reporting to:Content Marketing Manager
Status:Full-Time
Compensation:Based on Experience
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Responsibilities

  • Help to expand our empire of educational content for small business owners and executives

  • Write marketing content including emails, blogs, conference presentations, and website copy

  • Take part in discussions about our overall marketing strategy

  • Assist with other marketing/writing/data analysis projects as needed

Necessary Qualifications

  • A very strong writer, with a good ear for brand voice

  • Able to quickly learn the landscape of a niche industry

  • Able to understand and relate to the challenges small business owners face

  • Able to analyze data and come to thoughtful and actionable conclusions

  • Someone who exemplifies our Core Values (service-minded, problem-solving, continuously learning, driven, and passionate)

Preferred (not required)

  • Experience in management at a small business, with profit/loss, marketing, and/or staffing responsibilities

  • Experience in B2B content marketing and email marketing

  • Experience working with data in Google Analytics, Excel, and a CRM such as HubSpot or Salesforce

  • Experience building and optimizing WordPress sites

  • Basic skills with Adobe Creative Suite

  • Experience in account management, B2B sales, or partner management