With the current care professional shortages, there simply aren’t enough care professionals to go around—even as demand for home care services is higher than ever.
There’s no simple fix for the problem. No silver bullet. And it’s unlikely to go away anytime soon. But there is a long-term solution:
Earn a reputation that makes care professionals come to you.
It’s easier said than done, but most agencies aren’t using all the available tools.
There are three key processes that can help you attract more care professionals long-term: caregiver feedback, care professional training, and online reputation management.
The home care agencies that attract top caregiving talent have changed the way they approach these processes.
These three process are really just one process:
The process of understanding your strengths and weaknesses, using training to turn weaknesses into strengths, and building a reputation that does justice to the employment and care experience you provide.
These cannot be done on occasion, in a vacuum, or by siloed team members that don’t coordinate.
They need to be consistent efforts that work together.
We’re calling it the Care Intelligence Platform.
But this isn’t about us.
Learn What You Can Do
Our CEO Erik Madsen is holding a webinar on September 29th to explain more about why the solution to care professionals shortages and rising demand for home care is to unify your experience, training, and reputation management processes.
While we’ll discuss our platform near the end of the webinar, there will be strong takeaways for any agency–Home Care Pulse clients or otherwise.
Register if you want to start the process of becoming the agency care professionals compete to work for.
