Product Marketing Specialist

Fully Remote

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About Home Care Pulse

We’re a software-as-a-service company serving niche but vital healthcare markets. We’ve been around since 2008 but really hit our stride a few years ago, so we operate as a high-growth startup with the stability of a more established company.

Why work with us?

  • Work with Silicon Valley-level talent (alumni from Google, Amazon, etc.) but enjoy a way better work-life balance than you usually find in high-growth tech
  • We’re a remote-forever team
  • Within some general guidelines for availability, we encourage you to set a work schedule that’s conducive to your productivity, mental health, and day-to-day happiness, not just be a butt in a seat from 8-5
  • Our goal is to help you build your professional value so much that you could get a job anywhere, but treat you so well that you don’t want to. Like any team, we’ve got areas to improve–but we’re learning and getting better all the time.

We’re also big on our core values. We hire, fire, review, recognize and reward-based upon them:

  • Service Minded – A can-do attitude. Generous with our time. Selfless.
  • Passionate – Contributing. Positive attitude. Shared WHY.
  • Results-Driven – Ownership. Forward-thinking. Pro-active. Committed.
  • Problem Solver – Resourceful. Collaborative. Attentive. Data-driven.
  • Continuous Learning – Teachable. Humble. Vulnerable. Insightful.

The Opportunity

After going years without a product marketer, we hired one and realized almost immediately we’d been crazy to wait so long. Now we’re building a product marketing team and they’re owning some of the most important functions in our marketing department.

This a role for someone in their first five years or so of marketing who’s a strong writer but wants to get well-rounded experience in marketing and think strategically from day one. They’ll do things like execute  marketing campaigns through email and ads, research and write case studies, and do lots of customer research through both qualitative and quantitative methods.

If you’re ready to learn a lot, write a lot, and be part of a growing company that’s doubled headcount in one year, this might be the job for you.

By the way: don’t worry if you don’t have product marketing experience. We care more about getting the right person than about past experience. There’s just a small handful of must-have’s for this role; the rest can be taught.


  • Help create content like case studies, customer videos, and webinars

  • Run campaigns across email, social media, Google ads, and other platforms

  • Work closely with other members of marketing, sales, and customer success

  • Do quantitative and qualitative research to help us understand our customers better

  • Be part of meetings where we debate and improve our product marketing strategy

Necessary Qualifications

  • Very strong writing skills

  • Strong strategic thinking abilities

  • The willingness to invest in deeply learning a new industry

  • Someone who fits our core values and can add to our team culture

Position Details

Location(s): Remote
Reporting to: Product Marketing Manager
Department Marketing

Our Core Values

At Home Care Pulse we hire, fire, review, recognize, and reward based upon these values. Please do not apply if you cannot live by these core values:

  • Results Driven

  • Problem Solver

  • Service-Minded

  • Continuous Learner

  • Passionate

Our Hiring Process

Applicants are vetted to determine right-fit candidates.
Initial Call
Chat over the phone with hiring manager to get to know you better.
Team Interview

Share your experience and participate in a quick skills assessment


Final Meeting –Offer Extended
Concluding meeting with leadership including a personalized offer.


Career Launch
Start your career with HCP.

Come grow with us.