Smartcare was founded in 2014. At that time, it was clear that demand for preschool and childcare was growing and that parents’ preferences were changing. To solve the first challenge – increasing demand – Smartcare realized that software could help automate recurring but otherwise time-consuming tasks like managing attendance, billing and collecting payments. To solve the second challenge – parents’ changing preferences – Smartcare realized that technology would help childcare providers give parents meaningful updates about their children and improve security. Finally, at the core of all childcare is great teachers. Smartcare realized that by freeing directors’ time by automating tasks, and by delivering a digitally native experience to parents, directors and teachers would have more time to focus on care and education for children as well as career development for teachers.