Social media is an important aspect of your digital marketing campaign. With social media gaining popularity every year, it is essential for home care agency owners to adapt their marketing strategies to accommodate this trend. Before you begin posting, sit down and decide what goals you want from your social media [...]
Social media, SEO, blogging—keeping up with your online presence can be an overwhelming and time consuming task. What are the latest Search Engine Optimization (SEO) strategies? Is blogging really necessary? How can I get more online reviews? Every home care business owner has asked himself these questions at one [...]
In a technology driven world, social media plays an important role in your marketing strategy. One of the struggles business owners have with social media is gaining a strong following. When executed correctly, your social media strategy can have an enormous impact on the growth of your business. Here are few [...]
Does your business really need a Pinterest account? Is Google+ worth your time? With so many social media sites available, it can be hard to determine which accounts will help your company. Social media can be a time suck if you spread yourself too thin, and generating regular content [...]
Tweets, posts, chats, messages. There are so many ways to communicate with clients that it can be a bit overwhelming. Most providers have websites and social media accounts to market their company and share with clients, but not all providers are familiar with best practices for using their accounts [...]
Starting a new home care business can be exciting and terrifying. Being your own boss has its perks, and you can now follow your dream of helping the elderly. But, what if your business doesn’t take off as quickly as you’d like? What if the competition is much [...]
One of the main reasons a consumer hesitates in hiring a home care business is trust. They have no history with your business, no relationship. But one of the most effective ways to establish that relationship is through Facebook. Facebook has changed marketing by giving companies a friendly face and [...]
With the market becoming increasingly competitive, how can you make your home care business stand out as the clear choice? Well, because research is what we do, we conducted a home care survey to find out why clients pick the provider they do, and what keeps them loyal afterward. This research [...]