Merrily Orsini is an expert marketing strategist, multiple award-winning business leader, community activist and serial entrepreneur based in Louisville, Kentucky. She was a pioneer in the home care industry, creating a geriatric care managed model for non-medical long term in-home care in 1981. After selling that business in 1996, Orsini followed her passion for communications and design and started building corecubed.
Orsini was inducted into the Entrepreneur of the Year Institute after receiving the Ernst and Young Entrepreneur-of-the-Year award for Kentucky and Indiana in 1996. Recent accolades include her role in corecubed’s nomination for a Webby Award in 2011, and selection for a Silver Award for logo and letterhead design from Healthcare Advertising. corecubed’s MOST Program was a finalist in the International Stevie’s Marketing Campaign of the Year in 2009. In 2008 Orsini was named Digital Entrepreneur of the Year by Louisville Magazine,and under her leadership, corecubed was named one of Working Mother Magazine’s Best Women-Owned Companies in America.
She recently served as the Chief Strategic Officer for the National Association for Home Care & Hospice (NAHC) for their private duty affiliate, the Private Duty Homecare Association of America (PDHCA), an affiliate she had chaired and served for several years on their advisory board. In 2008 she was elected to the Board of Directors of the National Association for Home Care & Hospice. Earlier in her career she was appointed a 1995 delegate to the White House Conference on Small Business, and in 1996 the National Association of Women Business Owners named her a Woman Business Owner of the Year for Kentucky. In 1990 she was Kentucky’s delegate to the prestigious National Leadership Institute on Aging. Orsini was also the first female president of the downtown Louisville Rotary Club in 1998-1999, one of the world’s largest clubs, where she is still a very active member.
Nationally, she is a sought after speaker, contributes articles in several national business and senior care publications, produces home care educational materials and actively works on planning conferences. Orsini holds a Masters degree from the University of Louisville.
Her strengths lie in her strategic thinking process, her creativity, insights into businesses, her in-depth knowledge of home care and the aging and chronic illnesses that affect seniors, and the ability to effectively target and reach consumers in a variety of industries. She lives in Louisville, Kentucky, with her husband who joins her in an avid hobby of collecting contemporary art glass. When not traveling, she enjoys gardening and is an expert in Kentucky spring woodland wildflowers.