Home Care Boardroom: How to Dominate Your Local Market

Home care owners excel at the thing they care about most: taking care of people. When it comes to the business side, however, it’s easy to flounder in what has become a high-stakes, competitive market.

To navigate this competitive landscape, home care owners need to understand how to incorporate sales, operations, and digital marketing into one cohesive strategy. Join three experts as they discuss how to become the go-to home care agency in your area.

In this webinar you’ll learn:

  • Keys to differentiating your agency in the minds of potential clients and referral partners

  • How to identify opportunities in your local market

  • How to own the local online listings for home care agencies

Presented by:


Erik Madsen | CEO
Home Care Pulse

Before joining Home Care Pulse, Erik spent eighteen years working with a global consumer products company covering sales, marketing, customer support, and operations. Erik has a master’s degree in business management from Idaho State University, and he loves using his knowledge and experience to help others succeed and organize chaos into functioning systems and processes.

Gregg Mazza | Owner, Founder, Consultant
Home Care Breakthrough Solutions

Gregg Mazza has over 20 years of experience in home care and sales management. After running a highly successful home care agency in Florida for ten years, Gregg became a consultant to help other home care agency owners accomplish their goals. He specializes in revenue optimization and growth and has an MBA from the University of South Florida Muma College of Business.

Brady Murphy | VP Sales & Marketing

Brady Murphy is an accomplished marketer, speaker, and entrepreneur. He has been part of two start-ups in the technology field. The first start-up brought to marketers the world of mobile marketing; his company was one of the first mobile marketing agencies to emerge in the digital boom in the early 2000s. The second start-up was a pioneering software company to bring mobility to workforce management. Today, Brady oversees sales and marketing of AlayaCare.

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