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How to Build a Recruitment Marketing Strategy for Your Home Care Agency

Upcoming Webinar | Thursday, July 29 at 2pm EST

Today’s candidates discover and consider employers the same way they find products, hotels and restaurants. Simply put, home care agencies need to adapt their recruitment marketing strategies to meet the evolving preferences of today’s workforce.

Todd Austin, COO of Home Care Pulse will host a live panel around recruitment marketing with a provider: Laura Shaw-deBruin, recruiter: Rachel Gartner and consultant: Chris Mercer from Hireology.

Join us for this jam-packed panel discussion to learn:

  • How to authentically tell your company’s story as a great place to work

  • Where to start on building a recruitment marketing strategy

  • How to attract qualified talent and keep existing employees engaged in your culture

  • How to measure recruitment strategies and channels

Presented by:

Todd Austin | COO
Home Care Pulse

An Idaho-born sales and marketing expert, Todd Austin is recognized as an important voice in the up and coming Home Care industry. Todd brings over a decade of experience in sales, marketing, and management to the Home Care Pulse team. A sought-after speaker and innovative thinker in-home care, he is passionate about delivering resonant messages, growing businesses, and helping others achieve their potential. Before his time at Home Care Pulse, he led teams for both million and billion-dollar organizations. Outside the office, you can find Todd spending time with his family or out on the golf course.

Laura Shaw-deBruin | Executive Director
Norwood Seniors Network

For the past five years, Laura has been Executive Director at Norwood Seniors Network, which  provides community-based services to more than 500 clients, and is part of a Norwood Crossing, a facility that offers assisted living, memory care and skilled care. The network provides caregiving, transportation, home- delivered meals, life alerts, social outings and adult daycare, geriatric care management. Laura has more than 25 years of experience working with community based care and housing specifically for seniors. She was president of a Chicago-based independent home care agency for 13 years, and there she played a major role in boosting corporate revenue, client referrals and improved operational performance. She has been a national board member for the Home Care Association of America (HCAOA) , member of  various community boards and organizations. She is a cabinet member of Leading Age of Illinois. Laura is involved with the local chapter of HCAOA.

Rachel Gartner | CEO & Professional Recruiter
Care Work US

Rachel is an Army wife, data nerd, and mother of two adorable kids. She has a M.S. in Biomedical Science that greatly influenced Carework’s data-first culture. She founded Carework in 2018 when she was working as a caregiver recruiter for several offices and realized there was a better, more efficient way to excel at caregiver recruiting. Rachel loves caregiver recruiting and would happily talk to you about your metrics all day long, if she doesn’t get interrupted by one of her children first! She currently resides in Statesboro, GA and enjoys working from her lovely back porch.

Chris Mercer | Director of Health Care Market Growth

Chris Mercer is the Director of Healthcare Market Growth at Hireology, responsible for managing strategic partnerships in the post- and sub-acute healthcare spaces. Chris holds a B.S. in Business Administration from the University of Arizona and is currently pursuing his MBA from Arizona State University with a concentration in Healthcare.

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