Home Care Boardroom: How to Motivate and Inspire Your Care Team

A rising tide raises all boats. Employees who feel appreciated, supported, and rewarded aren’t just more likely to do their best work and stay with your agency longer; they’ll make clients happier, they’ll make revenue grow faster, and they’ll make their boss’s life easier.

Aaron Marcum, Tim Hanold, and Michelle Lisk are successful home care leaders who have become experts in the art and science of empowering their employees to give their best effort and love what they do. Join them as they discuss:

  • How to institute recognition, incentive, and mentoring programs

  • How to make company culture your secret weapon for recruitment and retention

  • How you can make your agency a place that caregivers love working for

Presented by:

Lynsey Skinner, Home Care Pulse

Aaron Marcum

Founder & Chairman
Home Care Pulse

Professional EOS Implementer
VUE Advisors

Aaron is one of the leading experts in home care today. After running a highly successful home care agency for eight years, he founded Home Care Pulse and served as its CEO for ten years, leading it to become the foremost satisfaction management and data company for home care providers in North America. After stepping down as its CEO last November, Aaron has founded a consulting firm, VUE Advisors, to coach home care owners on leadership and organizational principles that they can use to achieve traction in their business.

Michelle Lisk | Owner & Founder
SYNERGY HomeCare of MidPenn

Michelle decided to start a home care agency as a way to help pay for her kids’ college. Despite starting her agency in the middle of the Great Recession, she grew her agency steadily. Seven years later, her agency has become a premier agency in Pennsylvania and qualified for Best of Home Care – Leader in Excellence for five straight years as well as various local and regional business awards. Michelle also sits on the board for the Pennsylvania Home Care Association. An expert on employee recognition and team leadership, Michelle credits much of her success to the efforts she’s made to understand the needs of her caregivers and create a culture that engages them do their best work.

Tim Hanold | Chief Executive Officer
Care Advantage

Tim has a proven track record in leadership and management stemming from 10 years in high ranking roles at Humana at Home and SeniorBridge. With Tim as the Chief of Operations, the Humana Wellness division rose to $225MM in revenue, serving over 23 million members.

Prior to the world of home health, Tim built a strong career with Pepsi, Ford Motor Company and Tyco Healthcare. While leading national sales teams, Tim found his passion for understanding the human experience that lead him to healthcare.

Focusing on the consumer experience is Tim’s guiding principle to strategically lead Care Advantage to the forefront of the home healthcare industry. He holds a MS in Management from Columbia University and a BS in Marketing and Business Logistics from Pennsylvania State University.

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