Having (or not having) an online reputation can make or break your company’s success. A good reputation helps you attract and retain customers and employees, whereas a bad reputation can hurt your chances of expanding and even cause current customers and employees to leave.
In today’s world, online reputation is everything, and reviews are a huge piece of that puzzle. Creating and executing a successful review campaign is a necessity for any business. According to a survey done by BrightLocal, 66% of consumers read Google Reviews to make decisions on healthcare providers. Whether you have been managing your reputation for a while or you’re just starting out, executing a review campaign doesn’t have to be difficult.
With this guide, you’ll:
• Understand the value of your online reputation provides your business.
• Identify key steps to executing a successful review campaign.
• Discuss how HCP Reputation Management makes it easy to manage your online reputation.