A Strong Employment Brand Attracts Job Applicants
Demand for post-acute care is higher than ever—but care staff shortages have never been worse.
Agencies that aren’t attracting employees are struggling to even staff their existing cases. If they can figure out staffing, the existing demand would let home care agencies right now grow faster than ever before.
There’s no quick answer. But there is a long-term solution: earn a reputation that makes care professionals come to you.
Attracting Care Professionals Takes More Effort Than It Used To
Agencies that attract the most applicants even in times of care professional shortages have set their sights higher in three key areas:
| The Old Way | The New Way | Our Tool to Help | ||
|---|---|---|---|---|
| Hoping for word-of-mouth | Taking control of your online reputation |  |
||
| Training for Compliance | Training to build a career ladder |  |
||
| Quality Assurance | Total Experience Management |  |
| The Old Way | The New Way | Our Tool to Help | ||
|---|---|---|---|---|
| Hoping for word-of-mouth | Taking control of your online reputation |  Reputation Platform
|
||
| Training for Compliance | Training to build a career ladder |  Training |
||
| Quality Assurance | Total Experience Management |  Experience Management |
Getting these processes right is the key to becoming an agency that care professionals compete to work for. Together, they create a continuous cycle that helps you understand, improve, and grow your business.
How the Care Intelligence Platform Powers the Process of Attracting More Care Professionals and Clients
Agencies Are Getting Their Processes Wrong, and It’s Costing Them Care Professionals
Many agencies are doing some form of surveys, training, and reputation management, but they’re rarely doing all three of them effectively, and they’re rarely doing them in tandem.
When one part of the cycle is weak, the entire cycle is broken. That’s why it’s so important to get all three right. These cannot be done on occasion, in a vacuum, or by siloed team members that don’t coordinate. They need to be consistent efforts that work together.
We combined all three tools into one platform to make it easier for you to use them together.
How The Tools In the Care Intelligence Platform Help Each Other
The 3-in-1 platform encourages your team to collaborate and look at the whole process of experience and growth holistically.
Impact on Recruitment
On average, Home Care Pulse customers received 75% more care professional applications than the average home care agency in 2021.
Home Care Pulse customers using all three products received 104% more care professional applications than the average home care agency in 2021.
Read how other agencies are solving their staffing challenges with our tools.
Read one marketer's experience of how showing client satisfaction data turned a competitor into a referral partner.
The Care Intelligence platform provided Family Resource with the qualitative data they needed to identify a major pain point of their caregivers—both from a local branch and executive leadership level. Armed with the survey data and an effective training solution, they were able to solve retention challenges and improve their employee satisfaction.
In an industry where the median turnover rate has exceeded 60% for over five years now, any agency with sub-30% turnover has a story to tell.
