A Strong Employment Brand Attracts Job Applicants
Demand for post-acute care is higher than ever—but care staff shortages have never been worse.
Businesses that aren’t attracting and retaining employees are struggling to even staff their existing cases. If they can figure out staffing, the existing demand would let post-acute care businesses grow faster than ever before.
There’s no quick answer. But there is a long-term solution: earn a reputation that makes care professionals come to you.
Attracting Employees Takes More Effort Than It Used To
Businesses that attract the most applicants even in times of staffing shortages have set their sights higher in three key areas:
| The Old Way | The New Way | Our Tool to Help | ||
|---|---|---|---|---|
| Hoping for word-of-mouth | Taking control of your online reputation |  |
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| Training for Compliance | Training to build a career ladder |  |
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| Quality Assurance | Total Experience Management |  |
| The Old Way | The New Way | Our Tool to Help | ||
|---|---|---|---|---|
| Hoping for word-of-mouth | Taking control of your online reputation |  Reputation Platform
|
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| Training for Compliance | Training to build a career ladder |  Training |
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| Quality Assurance | Total Experience Management |  Experience Management |
Getting these processes right is the key to becoming a business that employees compete to work for. Together, they create a continuous cycle that helps you understand, improve, and grow your business.
How the Care Intelligence Platform Powers the Process of Attracting More Employees and Customers
Providers Are Getting Their Processes Wrong, and It’s Costing Them Employees
Many businesses are doing some form of surveys, training, and reputation management, but they’re rarely doing all three of them effectively, and they’re rarely doing them in tandem.
When one part of the cycle is weak, the entire cycle is broken. That’s why it’s so important to get all three right. These cannot be done on occasion, in a vacuum, or by siloed team members that don’t coordinate. They need to be consistent efforts that work together.
We combined all three tools to make it easier for you to use them together.
How The Suite of Care Intelligence Solutions Work Together and Drive Results
The 3-in-1 platform encourages your team to collaborate and look at the whole process of experience and growth holistically.
Impact on Recruitment
On average, HCP customers received 75% more employee applications than the average home care agency in 2021.
HCP customers using all three products received 104% more employee applications than the average home care agency in 2021.
Read how other care providers are solving their staffing challenges with our tools.
"It’s so easy to not realize what you’re not doing, and it’s so easy to not realize that what you are doing isn’t as helpful as you thought it was."
In an industry where the median turnover rate has exceeded 60% for over five years now, any agency with sub-30% turnover has a story to tell.
“As a business owner, you take pride in your business and you can be blind to what’s going on. As much as it stings, we need to know what the gaps are and we can’t always see that with our own eyes.”
