We Help Home Care Providers Deliver Superior Care

How We Help

We provide solutions to help you close the feedback loop and boost caregiver engagement.

Client & Caregiver Surveys

Capture actionable client & caregiver feedback that helps you improve loyalty and win more referrals.

Online Caregiver Training

Train, engage, and retain your caregivers with our complete eLearning platform.

Review Manager

Monitor, respond to, and generate online reviews across all channels from a single platform.

How It All Started

Our home care roots run deep.

In the mid-2000s, Aaron Marcum, a successful home care business owner, understood that service businesses need a way to make sure there aren’t negative customer experiences going unnoticed, and recognized that there was no such service tailored to the needs of home care agencies.

In 2008, Aaron founded Home Care Pulse to help agencies capture feedback and satisfaction scores from their clients and caregivers. The goal? Use experience surveys to help agencies perfect their core services and power business growth.

Aaron Marcum

With 10,000 seniors turning 65 every day, home care is more important than ever.

Our mission is to empower home care providers to deliver superior care.

Call with customers

Since then, we’ve worked with thousands of agencies across North America, from mom-and-pop agencies to the leading home care brands.

Over the years we’ve evolved from a survey platform into a full client & caregiver experience platform, merging with In the Know Caregiver Training to provide industry-leading caregiver training that helps agencies further take action on the insights from their surveys.

“For years, Home Care Pulse has been the industry leader in collecting and analyzing data to help agencies understand how to improve their businesses. Our vision is to build on that foundation by offering not just the insight on what needs to be done, but also the tools to help them do it.”

Erik Madsen quote

Our History

Meet Our Management Team

We believe that our best asset is our people.

Erik MadsenErik Madsen

Erik Madsen

Chief Executive Officer

Todd AustinTodd Austin

Todd Austin

Chief Operating Officer

Linda LeekleyLinda Leekley

Linda Leekley

Chief Content Officer

Kire MadsenKire Madsen

Kire Madsen

VP of Customer Success

Caleb HendricksCaleb Hendricks

Caleb Hendricks

Director of Sales

Tyler GuthrieTyler Guthrie

Tyler Guthrie

Director of Marketing

Evan LeekleyEvan Leekley

Evan Leekley

Director of Customer Success

Jeralyn PetersonJeralyn Peterson

Jeralyn Petersen

Director of Finance

Lynsey SkinnerLynsey Skinner

Lynsey Skinner

Director of Satisfaction Research

Jason HamiltonJason Hamilton

Jason Hamilton

Director of IT

Want to make an impact in one of the fastest growing industries in the US?

Join our team and help us help home care agencies provide better care to seniors aging in place.

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By the Numbers

1M+ Surveys Performed

2,000+ Customers in the U.S & Canada

15+ Software Integrations

100+ Employees Across the U.S.

180+ eLearning Courses

300K+ Caregiver Course Completions

11 Annual Benchmarking Studies

5 Star Capterra Rating