We Help Home Care Providers Deliver Superior Care
How We Help
We provide solutions to help you close the feedback loop and boost caregiver engagement.
Client & Caregiver Surveys
Capture actionable client & caregiver feedback that helps you improve loyalty and win more referrals.
How It All Started
Our home care roots run deep.
In the mid-2000s, Aaron Marcum, a successful home care business owner, understood that service businesses need a way to make sure there aren’t negative customer experiences going unnoticed, and recognized that there was no such service tailored to the needs of home care agencies.
In 2008, Aaron founded Home Care Pulse to help agencies capture feedback and satisfaction scores from their clients and caregivers. The goal? Use experience surveys to help agencies perfect their core services and power business growth.
With 10,000 seniors turning 65 every day, home care is more important than ever.
Our mission is to empower home care providers to deliver superior care.
Since then, we’ve worked with thousands of agencies across North America, from mom-and-pop agencies to the leading home care brands.
Over the years we’ve evolved from a survey platform into a full client & caregiver experience platform, merging with In the Know Caregiver Training to provide industry-leading caregiver training that helps agencies further take action on the insights from their surveys.
“For years, Home Care Pulse has been the industry leader in collecting and analyzing data to help agencies understand how to improve their businesses. Our vision is to build on that foundation by offering not just the insight on what needs to be done, but also the tools to help them do it.”
Our History
Meet Our Management Team
We believe that our best asset is our people.
Erik Madsen
Chief Executive Officer
Todd Austin
Chief Operating Officer
Linda Leekley
Chief Content Officer
Kire Madsen
VP of Customer Success
Caleb Hendricks
Director of Sales
Tyler Guthrie
Director of Marketing
Evan Leekley
Director of Customer Success
Jeralyn Petersen
Director of Finance
Lynsey Skinner
Director of Satisfaction Research
Jason Hamilton
Director of IT
