Marketing With Your Best of Home Care Awards

Wednesday, January 31st, 2018
2pm Eastern | 30 minutes + Q&A

In your efforts to attract more clients and earn more referrals from professionals, trust plays a critical role. Best of Home Care awards can be a powerful tool to help you distinguish your agency from your competition and prove that you can deliver outstanding home care services. But how can you leverage the full potential of these awards? Whether you are a seasoned marketer or you don’t know where to start, this webinar will help you create an effective plan for using your Best of Home Care awards to build trust in your community and market your business to potential clients with proof of quality care.

During this webinar, Kevin Hansen – Director of Marketing at Home Care Pulse – will discuss effective ways of using awards and certifications in your marketing. He’ll be joined by Amy Selle and Marissa Snook, both of whom are Managing Directors at corecubed.

In this webinar we will discuss…

  • Adding certifications and awards to your marketing material

  • Writing press releases to spread the word about your awards.

  • Using your awards to build confidence in potential health professional referral sources.

  • Sharing your awards on your website and social media.

  • Improving your brand experience through client and caregiver satisfaction data.

Presented by:

Lynsey Skinner, Home Care Pulse

Kevin Hansen, Director of Marketing
Home Care Pulse

Kevin brings over a decade of online marketing and web design experience to our marketing team. At work, he’s passionate about making connections with businesses and people. He finds satisfaction and joy in helping improve a company’s brand and awareness through the various forms of media – especially online. Kevin’s an East Idaho Native, who loves spending time in the outdoors with his family whenever possible.

Lynsey Skinner, Home Care Pulse

Amy Selle, Managing Director

Amy acts as a strategic marketing partner to corecubed clients, helping them achieve results in an increasingly dynamic marketplace. She believes that in a competitive market where all businesses have services to sell, it is a company’s brand and the ways it communicates with its constituents that set it apart from the pack.

Amy earned a Master of Arts degree in Media and Organizational Communication Studies and a Bachelor of Arts in Journalism, both from Northern Illinois University, where she was also a graduate teaching assistant for the department of Communication Studies.

Lynsey Skinner, Home Care Pulse

Marissa Snook, Managing Director

Marissa Snook has been working in public relations and marketing for over fifteen years with a focus on in-home care marketing since 2005. She is a Managing Director at corecubed and the administrator of corecubed’s award winning MOST home care marketing program. When working for one of Washington State’s top public relation’s firms, she won the “Wind Beneath Our Wings” award.

Marissa is an expert at juggling multiple tasks simultaneously and thinking strategically. With her background in theater and directing for the stage, Marissa excels at getting into the mindset of a particular target audience and understanding the best ways to reach them.

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