Ep:50: How to Use Social Media to Drive New Client and Caregiver Engagement
Nick Bonitatibus, Owner of Digital Champions covers how to improve your social media strategy to drive engagement from prospective clients and caregivers. He'll deep dive on video strategies, results he's seen from providers using video, and how you can start seeing results from video today.
Miriam Allred (00:08):
Welcome to Vision | The Care Leaders’ Podcast. I’m Miriam Allred with Home Care Pulse. My guest today is Nick Bonitatibus, the Owner and Founder of Digital Champions. Nick, welcome to the show!
Nick Bonitatibus (00:19):
Thank you so much for having me. So glad to be here.
Miriam Allred (00:22):
This is awesome. We’ve got a lot of mutual friends in the industry, Steve the Hurricane Clint and Jessica at Home Care Ops, and you are kind of known as this social media video guru. And it’s time we have you on the show to break it down for us.
Nick Bonitatibus (00:39):
I can’t wait lots of stuff to cover. Let’s dive in.
Miriam Allred (00:42):
So let’s really start with, you know, social media in general. Like we talked about before the conversation, some people feel like social media may be fading to the background or they’re withdrawing themselves from having a really strong social presence. But talk to me about what you’re seeing and what you’re feeling, you know, what platform should agency owners be focusing on and what strategies or best practices are still working and should agencies be focusing on?
Nick Bonitatibus (01:10):
Absolutely. So the first thing to really cover there is understanding, and this is a fundamental piece about any successful home care business. If you want to succeed in home care, the number one thing that you need to do is build relationships. And so really understanding that social media is not just about marketing or getting in front of more people. It’s about building relationship, building connections, and really being able to leverage and utilize a social media for this, for this purpose is really how you can expand your reach based on your already existing network and connections. You know, you don’t know who knows who and, and really being able to connect with people, create transparency, build trust is so important in this industry above so many other industries. And so when we really come from this place of utilizing social media from a building relationship standpoint, we’re going to get so much greater results when we understand that that is the fundamental piece of it.
Nick Bonitatibus (02:17):
And so with everything that we’re doing and thinking about whether or not we’re posting, if we’re using it for our own personal uses, which is a part of it in how we’re leveraging this is is this building relationships? Am I creating new connections? I mean, meeting new people, am I strengthening existing relationships that I already have, whether it be with power partners, with referral sources, whatever it may be. That’s where the power of social media really comes into play. And then in regards to really the different types of social media platforms, I’m a big believer in the platforms that are, have lasted. So there’s a lot of, you know, new social media is that pop up, you know, like Snapchat had its had its run for a little bit and you know, Tik Tok is now becoming more popular. But the common trends that I see is like Instagram just takes what Tik Tok already has and brings it into their platform.
Nick Bonitatibus (03:11):
And so the, the main platforms that I recommend it’s Facebook, Instagram, LinkedIn, and then the number one platform that is not being utilized in the way that it could be, should be within the home care industry is YouTube. It’s the most powerful social media that you can possibly leverage from an SEO search engine optimization to building your, your, their business brand. Through video is just so powerful, but those four are really strong, continue to remain strong and continue to grow every single month, month after month. You know, a lot of times you were like, oh, you know, Facebook’s dying people in 2016 were asking me if Facebook was dying. And I was like, no, it’s not going anywhere. And I was right. You know, and it’s still continues to grow and get bigger and bigger and bigger.
Miriam Allred (04:05):
And I love what you’re saying about approaching them or seeing them in light of building relationships. You think of Facebook, LinkedIn, Instagram, even YouTube, they’re all engagement based platforms. So you have the opportunity to connect with people. One-To-One, you know, direct communication engagement right there, natively on the platform. So let’s talk about, you know, best practices highlight a couple of them, maybe on each of the platforms, you know, there’ll be a little bit of overlap, but I think primarily Facebook and LinkedIn, a little bit of Instagram. And then, like you said, not a lot of people are leveraging YouTube, so what can be learned or, you know, gained there.
Nick Bonitatibus (04:42):
Yeah, absolutely. You know, one of the things that can be difficult about being a business owner in the home care industry and just how we’re leveraging is that sometimes all of the social media is, can get overwhelming if you have, you’re trying to create individual content for each platform. So generally when I teach my students, it’s really, we can leverage what we’re doing across multiple platforms. And, you know, I’ve seen this with my clients. I’ve seen this with myself as the person in the same thing on Facebook that they are on LinkedIn. But then they’re getting it’s different connections. It’s the different connections that you have or, and different algorithms allow your content to be seen by different people and different people hang out on different platforms. And so really being able to create content across multiple pieces of across the platforms really has its benefits because, you know, within myself, you know, I’ve had people, you know, at one time I was walking down the street and in Philadelphia where I used to live and I had an old friend like yell out his car window and seeing me walk by like, Hey, Nick, I love your videos on LinkedIn.
Nick Bonitatibus (05:47):
And you know, my first reaction was like, wow, that’s amazing. Like, thanks for watching, you know, I, I really appreciate it. But again, I had no idea. I didn’t know that he was watching a lot of people don’t really with content. And it’s, it’s a common thing across all platforms where you don’t even know who’s seeing and watching what you’re doing, which becomes even more important, why we should have a, a presence, but really having this, this cross promotion across the different platforms is really beneficial in how we’re utilizing it. And then in regards to the content that we’re creating, and this is something that I see as one of the biggest mistakes that I see when it comes to home care and social media is that so many businesses are posting about the services that they provide. And what we really want to focus on is creating valuable content.
Nick Bonitatibus (06:36):
The analogy that I love to use is thinking about it like this, your social media is a TV show, not commercials. And so when we think about it from that standpoint in our social media is used for building relationships, providing value, creating resources, educating our audience about the things that they should know about the industry. And the truth is that when it comes to home care, people don’t know home care like at all, the majority of people have no idea what even home care is. And so it becomes so important that we’re leveraging the immense knowledge that all of us have anyone who’s spending any time in the home care industry knows so much more than everyone else. And so really focusing on being a teacher and educating people about what you may even perceive as so simple, oh, everyone knows this, but it’s not the case.
Nick Bonitatibus (07:31):
And we have the opportunity to share valuable insights that could potentially save lives. And the example that I use often, and we think about this is fall prevention. You know, when my grandmother, this was back in like 2017, May, 2016. And my dad called me and he’s like, Hey, you know, we got your grandmother home care. And first off I was a little bummed that he didn’t reach out to me sooner because I had already known a lot of people in the industry, but it’s okay. He went ahead and, and chose somebody that my mom had known. I was okay. But the first question I asked him, I said, Hey dad, did you get rid of, or did they get rid of that two inch thick carpet in her living room? And he goes, oh no, we need to do that. And so one, this company failed to do a safety inspection which is unfortunate.
Nick Bonitatibus (08:28):
But the fact that I knew that this information, my dad then took action, made sure to get rid of it, knowing that it was a fall prevention and it was a fall risk. And my grandmother never fell in her own, but it’s very likely had I not known this information that she probably would have fallen. She, she passed away when she was 93. She was very small, very fragile. And at a fall like that easily could have done serious damage and you know what, it could have passed away sooner. And so when we understand that something just as, as little as this as fall prevention, removing thick carpets can save lives. That’s the type of stuff that we want to provide on social media. When we think about what we’re sharing, is this something that somebody would share? Is this something that someone’s going to, that’s going to impact something, someone is this going to educate them?
Nick Bonitatibus (09:18):
It’s going to empower them. It’s going to inspire them. That’s what we want to come from. We wanna come from this place of, of really educating people so that they can make better decisions in everything that they’re doing in regards to their senior loved one and how we can help. And the thing is everyone here, if you’re listening to this right now, I know for an absolute fact that, you know, 10 times more than the general person and therefore it is an obligation, a responsibility to share what you know, so that you can help more people,
Miriam Allred (09:52):
100%! Great information. I’m thinking, you know, a lot of providers probably are asking the question who creates this content. There’s gotta be some delegation involved here. Some agencies may have marketer or a social media specialist, but I just want to put in a plug. You know, you’ve got a plethora of caregivers who have a lot of information, have a lot of knowledge that you’re talking about. So even, you know, letting one of your caregivers or one of your office staff be the one to create this content is a great place to start. Because like you said, there’s so many topics that the general public isn’t aware of. So use your staff to produce some of this content and push it out there to be a resource to your local community. Let’s talk a little bit about video. You know, you haven’t hit on it much yet, but video is the content king people refer to it as what are some ways that people can get started with video and leverage video on their social channels?
Nick Bonitatibus (10:53):
Yeah, absolutely. The reason why video is so powerful and I’ll, I’ll throw out my favorite stat as that video, it gets shared 1200% gets video gets 1200% more shares than images and texts combined. And so understanding that this is where the world goes. Like people generally like to watch video more than anything. I was literally just reading an article before I jumped on here about how Instagram continues to push more about video into the, what the algorithm is favoring, because that’s what people like to watch. That’s what people like to see. And so to add to that and understanding that we want to build this trust, this transparency, and one of the most powerful marketing tools that you have at your disposal is that your face and your marketers face and the staff members faces because those are the people that the people who are following are seeing.
Nick Bonitatibus (11:51):
And so just, I had a social media workshop earlier at the end of June and one post that one of the people in the workshop did you just put his wife’s face, who’s the owner in the post and ended up getting shared like 10 times more. He reached so many more people just from putting his wife’s face in the image. And so when we understand that, that the faces of our business are going to be the best marketing tool, the more that we can get them out in front, it’s going to be more effective. And so when we’re utilizing this and we’re getting started, all right, so how, how do we get started? How, what are some quick ways to get started? One of the easiest ways, and I kind of teach, teach, two schools of thought is like there’s live and there’s prerecorded.
Nick Bonitatibus (12:39):
And the thing with the pre-recorded, there are a lot of benefits from being able to plan out content in advance. You can record a bunch and then you can schedule them out. So as a busy, busy business owner or a busy team, you have the opportunity to film a bunch of videos at once called batching, and then be able to schedule them every single week or every single two weeks. However you have your schedule set up. And so there are that benefit there, but the other aspect is just going live. The algorithms like to favor the live and just getting on there and going live on your platform, because then there’s no editing. There’s no scheduling, there’s no posting. It’s literally just hit the button. It takes the same amount of time. It does the record, the video as it does to put it out there.
Nick Bonitatibus (13:27):
And so, you know, being able from an efficiency standpoint and just going live on your social media platforms and taking the time to educate people can be so powerful. Now I know, I know what many of you are thinking. No, no, no, no way. I’m not doing video. I’m done listening to this cause I can’t do video. I seen it. I know it. I understand it. When I first got started, I was horrified. It took me, you know, I stared at a video that I recorded, watched it 10 times before I was willing to hit that publish button. But the thing is if we really focus on creating content, that can make a difference. Like I talked about the fall prevention and understanding that when we can overcome our fear and get out of our comfort zone and really focus on that one person that may listen to that video and that you may be able to impact that you may be able to change their life for the better and focus on that one person that you can help.
Nick Bonitatibus (14:24):
It really makes the world of difference. And so when we’re feeling that fear and we’re a little nervous, you know, it’s, it’s not about being fearless. It’s about having courage and being willing to step into that fear because you know, that the information that you share is going to be more impactful and be able to help more people, which is the reason why here in this industry, you want to help people. And so if we can take this and step out of the light and step out of the darkness, step into the light and really just be present and show ourselves amazing things will start to happen for you even just, and being willing to step into that fear and what you’ll be able to accomplish going forward by overcoming this fear, not to mention being able to impact the bottom line and creating better content online, which is going to increase, you know, your business and help you grow to grow.
Miriam Allred (15:12):
Love it. You answered my question because I know so many owners think no way, I’m not, you know, flipping on my smartphone, recording a live video. But like you said, thinking about the one, the one that you’re speaking to, the one that you can impact, the one person that’s going to listen and starting there because you have so much to share and so much to say, and really you’re impacting and helping individual people. So, you know, before you’re about to flip on that camera, just thinking of, you know, who am I speaking to? Who needs to hear this? And who’s ready to listen. That’s so, so powerful. You’ve worked with a lot of businesses and have helped people start from ground zero with video and workups. So I’d love to hear any examples or stories of businesses that you’ve seen start from ground zero, how it went and then what success they’ve seen from just focusing on video, on being their authentic self in front of the camera.
Nick Bonitatibus (16:04):
You know, I’ve, I’ve worked with a ton of home care businesses, but I would love to share an example of a non home care business of someone that you may know. Jessica Nobles actually was a really nervous about getting on video so that she could help grow her business, Home Care Ops. And so really working through and, and coaching her through around video. You know, we ended up having like a two hour conversation again, just like working through it and helping her see the same things that I just shared and like focusing on that one person that you can help. And like now she shares it all the time. She’s like, oh, I go live all the time. You know, no problem. She just turns on the camera. And so it’s this ability, this, this growth that happens that yeah. Was she nervous that at first live that she did absolutely.
Nick Bonitatibus (16:52):
You know, and did it get better? Absolutely. The more that you do anything, the better you get at it. And so I love sharing this quote is in order to be great. We must first be good in order to be good. We must first be bad. And so it’s okay if we’re not amazing on camera when we first start, but being willing to get started and try, we’re going to get better. Our skills are going to advance just like anything that we’ve ever done. You don’t just jump on a bike. And all of a sudden, you know, you’re, you’re biking triathlons, you know? And so when we understand that when we just are willing to get started and be able to be willing to start, you know, at ground zero, basically we’re going to get better and better. I have another student her name is Dawn Neely from Seniors Helping Seniors.
Nick Bonitatibus (17:38):
And she has done an absolute, amazing job at implementing the things that, that I’ve taught in. She does prerecorded and the content that she shares is so, and you know, when you, when you see what you can do and what’s been so amazing, because one of the biggest parts about social media is, is consistency specifically with video is being able to show up consistently. And what, what ends up being possible for you is that now because you know, Dawn and her team, her husband, Bob, I’ve worked with Bob a lot. He goes does a lot of the behind the scenes is that they’re able to have, they now have this massive library of amazing video content, all featuring Dawn. And so she’s the face of the business. She’s the owner, she’s getting out there and she’s providing valuable resources to our audience. And so everyone, her audience is seeing her on a consistent basis.
Nick Bonitatibus (18:34):
And so not only is it a resource for people that are looking to, to purchase home care, aren’t really sure where to stop. You know, they go to her website and boom, they have all these resources, all of this content that is so relevant on helping them on their particular situation. And so being able to utilize this as a resource, even from the standpoint of maybe someone calls your office and, you know, you have a great conversation, but they’re not sure whether or not they want to move forward. You can say, Hey, well, I actually have some videos that may be valuable as a resource that you can watch. Is that something you’d be interested in doing? And so now you can use it as an additional resource to send them that they can kind of watch on their own time to see, you can use this for referral sources and referral sources can then send out your videos to start to leverage that resources, especially if it’s very specific.
Nick Bonitatibus (19:25):
If you focus on dementia care, then you can have a variety of videos that focus on dementia and helping people that are dealing with that, which can be extremely stressful. It’s very tough. You know, my father or my grandfather had Parkinson’s. And so my grandmother had to, she was the caregiver for him and, you know, she wasn’t trained, she didn’t know how to speak to him. She would get really frustrated and upset because he’d be doing certain things and it’s like, he, he can’t help himself, you know? And so by being able to educate people on these tools and these resources to be able to help them in their situation, to better manage, to better deal and really use, utilize that as a resource can be super powerful. I have another student too, when it comes to YouTube his name is Chris dyad.
Nick Bonitatibus (20:13):
And one of the things that, that he was able to do, and you see like some of his videos have, you know, some views, but he had one video that performed better than all of the other videos, because it’s focused on a common search topic, which goes into whole SEO search engine optimization, focusing on frequently asked questions. And basically he did a video about how to convince a senior year to wear an adult diaper. And so what a powerful and amazing resource. And so he’s got hundreds of views on that video, completely SEO search you know, focused on, he didn’t do anything extra for that video. It was just that it was focused on a frequently asked question. And so he was able to get it, you know, discovered in, in that regard, when we really focus on how we can help people being the resource so that people can make the best decision and help them on the journey wherever they are in their journey.
Miriam Allred (21:06):
Yeah. I’m so glad you shared that example of him using YouTube. Cause that was going to be my follow-up question of once an agency is producing these videos, they’re getting started, they’re making these videos. Talk to me about the YouTube strategy, you know, hosting them on YouTube so that people can watch them free. They’re easy to share what are just some best practices for an agency to set up a YouTube channel and what should their main focus be from, from the get-go?
Nick Bonitatibus (21:32):
So one of the big things that we want to focus on, or that we need to understand about YouTube, first of all, is that one, it’s the second largest search engine behind Google, and it’s also owned by Google. So it has this benefit of really helping you to be found when people are searching for resources in that regard. So I always recommend that we’re hosting all of our videos on YouTube. So sometimes I see people posting on Facebook, but then they’re not using YouTube. And it’s a huge, huge, huge missed opportunity. And what we really want to do is we also want to put that YouTube video on our website. And so what’s really powerful about this is video is not an additional strategy. It’s not, oh my gosh, I need to add video to my digital marketing strategy. It’s actually the exact opposite video becomes your entire digital marketing strategy because what you can do now is you focus on video as your primary tool, every single week, biweekly, monthly as the content that you’re sharing.
Nick Bonitatibus (22:36):
So it becomes what you’re sharing on social media. It also becomes what you’re sharing in your newsletter. So now you’re leveraging your, you’re creating it around your marketing and your email marketing strategy, which hopefully you’re building your list. You’re generating leads so that you can continue to nurture your audience as you build your list and send the video. And then you can even take it one step further where you’re breaking your video down into smaller pieces of content that you can now leverage on social media. And so the difference between video and a regular post is that a video can turn into multiple pieces of content. And so it becomes this full scale digital marketing strategy that allows you to work smarter and not harder, and actually do less work when you’re incorporating video, because it can become your full marketing strategy. And so whenever you’re, let’s say sharing it from your newsletter, and I recommend that you don’t use the word newsletter, but everyone understands that terminology.
Nick Bonitatibus (23:34):
So if you’re using subject lines as a newsletter, just rethink that a little bit, we want to make sure that people don’t really want to sign up for your newsletter, but they do want valuable resources and information, and we can use this opportunity to then send them to your website or your blog post. So your video becomes your blog, which is very important from an SEO standpoint as a resources standpoint. So if someone comes to your page and is looking for more information, they now have a whole feed of videos that you’ve now shared. And because Google is owns YouTube and YouTube is the preference. When your website has consistent YouTube content on the website, it then also increases your search engine optimization. And so your video now becomes your blog, your newsletter, your social media, and becomes this full scale effort, and also helps you from the SEO perspective. So it’s really powerful when you start to see everything that video can do in a way. And then also understanding that I mentioned earlier that video is the best form of content. So it’s going to perform better than all of your other posts and content that you’re sharing. Before
Miriam Allred (24:46):
We jump into kind of this last topic. I want to ask a question that we hear from owners pretty frequently in that social media channels profiles. Some, some owners ask, do I act and respond as myself, or do I act and respond and engage as my business? What are, I don’t know, what’s your answer there? What, what do you see people doing and what, what advice do you give there?
Nick Bonitatibus (25:12):
That’s a really great question. So, you know, when things are happening on the business page, I recommend responding as the business page, but if you really want to take it one step further, what I’ve seen and I think is a really cool effective strategy is letting know, like who’s responding. And so whether or not it’s you as the owner, you know, you almost can just put a little signature at the end of the comment, if it is you, cause that’s a really cool thing to see that you know, the owner is taking the time to respond to something that you’re sharing. Now I will say this first the reason why that’s a great question and an important thing to understand is that you should be responding to all comments. And I think that’s an important thing that, that often the, you know, the, the quote is like don’t post and ghost.
Nick Bonitatibus (25:58):
We want to make sure that if people are engaging, that we’re engaging back, it creates more engagement. A lot of the conversations about building relationships actually happen in the comments, not from the post. And so being able to, not only in how you’re responding and letting people know like, Hey, yeah, I’m the owner. You know, I really appreciate your question. Here’s the best thing that you can do, you know, do you have any additional questions or asking a question back and creating those conversations, but even if it’s not the owner, it’s a staff member and responding as you as a staff member, because at the end of the day, like people work with people. And so to really be able to respond from a human perspective, instead of coming from this business name, it it’s a faceless person. And, you know, people don’t want to work with faceless beings or, you know, whatever you want to call it.
Nick Bonitatibus (26:48):
You know, they want to work with people. And so the more that we can create that personalization, these, these human interactions, especially in a world of where automation and robot, you know, like, you know, robots responding and, and all of the things that, that are happening more often. Now, we, especially in this industry where it is so much people to people being able to respond as a human is going to create those relationships and be able to have those conversations and make these stronger, powerful relationships that lead to bigger things, business things down the line. And so really focusing on really that aspect of building the relationships. So that was a long way to answer that question, but that was still valuable.
Miriam Allred (27:41):
Perfect segue actually into this last concept, we’ve talked a lot about creating content for potential clients and gearing that information, the videos towards them. But let’s talk about using social media as an employment brand. We know that caregiver shortages finding recruiting caregivers right now is one of the biggest issues for a lot of providers. So let’s talk about using social media to build an employment brand, to build those connections with caregivers, to use your posts, your content, to attract new employees. Let’s talk about what content should be geared towards caregivers.
Nick Bonitatibus (28:22):
Great question. A big part of this and home care is so interesting in this regard, in that we do have like unique audiences in, when I say unique, I mean, you have multiple audience because you do have clients prospects as well as caregivers. And so being able to create a brand that really tackles and accomplishes how we’re targeting each individual audience can be super powerful. So I will say real quick, make sure that we’re not pushing out, I’m hiring, I’m hiring, I’m hiring, I’m hiring all the time, because then we’re losing that other audience. So it’s really important that we have a well-versed brand that really focuses on multiple levels. So in regards to creating content, that can be valuable. One. I mentioned like the educational side of things, because a lot of the stuff that you may be teaching that’s relevant for a client or prospect is also going to be beneficial for a caregiver.
Nick Bonitatibus (29:20):
Now, when we’re thinking about other ways that we can create content. So again, education is one side of things, but the other thing, and this is something that I I work with a lot of my clients is creating a caregiver recruitment video that really highlights your caregivers and what they love about working with you. So this is one example where if you’re sharing a video like this, it’s powerful for clients and prospects to see this cause they’re like, wow, look at this team. They really love this company. They really love working for it. And when they see that a team really enjoys it, that it makes you, you know, or the client prospect want to do business with you and work with you as well, because they see that you’re treating your employees well. And so it builds that trust that they want to build.
Nick Bonitatibus (30:07):
And so another way that we can do this is, you know, highlighting caregivers and what, what they’re doing. And so that’s the same way where, Hey, we’re highlighting amazing work that they’re doing. You’re seeing that recognition where, and a lot of times, and this is a retention tool, as well as a recruitment tool in the sense that when you’re showing recognition and appreciation in a public forum, it’s beneficial for those clients and prospects, but also for the caregivers that may be following your page to seeing it, they’re like, wow, like I love that they are recognizing their members. Like, you know, the company I work for doesn’t do that. Or, Hey, I want to work for a company. You know, I want to do a job that, that really allows me to feel appreciated and, and make a difference. Another example that we can utilize is coming from a place of what are values, you know, what are our core values?
Nick Bonitatibus (30:59):
What are our, what’s our mission? And focusing on our story. One thing I really love about this industry, and I’ve heard so many stories over the years, you know, since I’ve been in this business or business, this industry since 2014, I’ve met care business owners from all over the country. And what is renouncing and so transparent is that so many of you, almost every single person. I don’t know if I ever met somebody that didn’t have some amazing story about why they started their business, because most of it is because they had some situation where often it was a tragic story and that their loved one was not cared for properly. And they just thought, wow, I can do better. You know, or they started the business because they started caring for their loved one, found the value, found the love and really helping people in similar situations and then started their business.
Nick Bonitatibus (31:52):
And so when you lead with your why, and if you’ve ever read the book, start with why by Simon Sinek, it’s a phenomenal book. You know, one of the quotes that he shares is people do business with who they do business with. People’s why and he shares this amazing example of like Martin Luther king and how people followed Martin Luther king because of his mission and his, why not because of the individual that he was. And so when you can get people behind your why, and really putting it out there and sharing it, I mean, it’s one of the most powerful tools and we lead front and center with this, making sure that our caregivers see your, why hearing your story. They’re going to get on board with you as well as clients. I mean, the amount of clients that I have that tell me how their story is.
Nick Bonitatibus (32:41):
One of their biggest selling points that they share. So we want this to be front and center and everywhere we want, as soon as a caregiver opps in or applies, boom, we’re sharing our why with them so that they know, and they’re getting on board. You know, we’re putting it on our social media, we’re leveraging on it, on our, our, in indeed ads. We’re utilizing it front and center on our website. When, so when someone comes to our website, they’re seeing our, why they’re seeing the story and why you got into business, humanizing your brand, making it personal, sharing, who you are, because at the end of the day, they want to work with people and really sharing your story and getting behind. They will want to do business with you because now you’re different. You’re not just some logo. You’re a person with a real story here to make a difference and make an impact. And that is the most powerful tool that you can utilize.
Miriam Allred (33:32):
Nick, fantastic information. Just want to say, thanks for joining me on the show. You know, you are doing so much for so many owners to grasp onto these concepts of using social media as a tool to find new clients, to recruit caregivers, to build this employment brand that we’re talking about. And there’s so much more, but just want to say, thanks for joining me on the show and let’s plan to connect again soon.
Nick Bonitatibus (33:57):
Absolutely. Thank you so much for having me. It’s always a pleasure. I love talking about this. I love sharing this information. So the pleasure is all mine. I really appreciate you having me.
Get Notified About New Episodes
Receive the latest home care thought leadership, resources and episodes delivered straight to your inbox.