Caregiver burnout is a real problem for individuals who work to improve the lives of others. There are mental, physical, and emotional effects that come with supporting another human and doing everything you can to make them comfortable. Even low-maintenance clients can give home caregivers emotional burnout over time. [...]
Making new home care business connections is simple enough, but keeping in touch and nurturing a new relationship is often a much more difficult task, particularly in the world of business. For home care businesses, new referral relationships require attention and nurturing in order to grow, just like personal [...]
Promoting Your Services Creating awareness. Educating prospective clients and referral sources. Staying top-of-mind. Promotion is the strategy for getting the word out about your business. And when it comes to promotion, you run the risk of wasting lots of money. You could spend tens of thousands of dollars on [...]
Promoting Your Services Creating awareness. Educating prospective clients and referral sources. Staying top-of-mind. Promotion is the strategy for getting the word out about your business. And when it comes to promotion, you run the risk of wasting lots of money. You could spend tens of thousands of dollars on [...]
Much like beauty, a brand is in the eye of the beholder. Think of it this way: there are dozens of computer brands, but only one Apple. What makes Apple so attractive to so many? One part of the equation is the promise the Apple brand makes – to [...]
This month’s CORE Webinar was full of GREAT information! We were joined by ClearCare CEO, Geoff Nudd, and Home Care Pulse CEO, Aaron Marcum. They discussed tips on how to retain your caregivers and what to look for in a great hire. Here is a quick overview: What [...]
Knowing when and how to hire a sales rep can be one of the toughest decisions a home care provider will face. Do you hire one upon opening or wait until you have enough revenue? How do you know if they are a good fit for your company? Let’s take [...]
When you take a new road or path, your experience isn’t limited solely to the literal path beneath your feet. Smaller details, like scenery, traffic, pit stops, and fellow travelers, can all influence how much you enjoy your trip. The client journey is similar; in order to provide [...]
One of the many questions we ask in our caregiver satisfaction interviews is: “How likely are you to recommend employment to others on scale of 1-10?” Based on their answer, we categorize the caregiver as being a Promotor, a Passive or a Detractor for your company. A promoter [...]
In this month’s CORE Webinar, we have the special opportunity to learn from grandPad’s Chief Gerontologist, Dr. Kerry Burnight, Ph.D. In the June 7th session, Dr. Burnight spoke about loneliness and how addressing it can increase caregiver retention and client satisfaction. Loneliness affects a senior’s well-being more than you [...]