MARKETING TEAM
Product Marketer
Fully Remote Options Available
About This Role
Our close-knit marketing team is looking for a talented product marketer to lead the development of clear and effective messaging. You will develop personas and spearhead customer marketing efforts as we cross promote our expanding offerings for in-home senior care businesses. Come join us as we build and promote solutions to support one of the fastest growing sectors in the North America: in-home senior care.
About Home Care Pulse
At Home Care Pulse, our mission is to have a positive impact on the lives of millions of aging seniors across North America by helping in-home senior care providers that serve them provide better care. We do this by helping agencies capture, analyze, and act on detailed feedback from their clients and caregivers. We do what we do because we believe that every person deserves to age with dignity, respect, and love.
We offer unique solutions to one of the fastest-growing industries in the United States—in-home senior care—and we’re already a nationally recognized thought leader in the space. Those who join our team now will have opportunities to grow with the company as we enhance our product offerings.
Responsibilities
Lead customer marketing campaigns to help current customers make more use of all our product offerings
Assist with development of product messaging and positioning, with an eye toward competitive differentiation across all relevant business categories.
Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization
Understand and articulate the market positioning of products, and their competitive advantages
Must be highly agile and enjoy working in an extremely fast-paced environment
Must be a self-starter with proven ability to take initiative as well as balance competing priorities
Develop a deep understanding of the voice/needs of our customer/prospect
Help build and execute ongoing promotions and cross-selling efforts
Bring new and updated products to market and develop launch strategies to ensure maximum impact.
Develop personas and define our ideal customer profiles across verticals and product offerings, including when it makes sense to upsell and cross-sell them, and ensuring our sales partners are well equipped to win deals.
Optimize mid-funnel product education tactics and collaborate with the marketing team on implementing them.
Be the voice of the customer, leading research and analyzing customer insights to understand market trends, existing user needs, and growth opportunities
Required Qualifications
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
Proven organizational & project management skills
Excellent time management skills and a proven ability to work effectively in a fast-paced environment.
Capable of learning new software and technology quickly
Able to analyze data and come to thoughtful and actionable conclusions
Thirst for knowledge and strong research capabilities
Comprehends and interprets complex concepts along with solid decision-making skills in the face of imperfect data
Understanding of SaaS business model and concepts
Our Hiring Process
Why Work for Home Care Pulse?
Flexible Schedules
A career with us allows you to improve your skills, while also having the flexibility to make time for family, school, and other priorities.
Unlimited PTO + Paid Holidays
We encourage a healthy work-life balance and we back it with an unlimited PTO policy with minimums.
Competitive Pay
We benchmark our pay rates against other comparable software companies throughout the United States to make sure we’re competitive.
Opportunities for Advancement
We’re growing fast, we promote from within, and we invest in people. Come grow with us.
Always Closed on Sundays
We will never ask you to come into work on a Sunday. That’s a promise.
Work Remote
Results matter more than when or where you work. We have team members coast to coast and we’re not looking back.
Casual Dress Code
Don’t worry about getting dressed up for work. Appropriate casual dress is just fine.
Make a Difference
Make a difference in the life of people like your grandma. Who knows, maybe we’ve even interviewed your actual grandma.
401K Plans
Accelerate your retirement savings with excellent Roth and traditional 401K plans.
100% Paid Dental Insurance
Need dental work or a cleaning? It’s covered.
100% Paid Vision Insurance
We make sure your eye health is taken care of.
Gym Membership Reimbursement
Your physical and mental health are important to us.
Team Activities
Ping pong, escape rooms, and other team activities. We know how to work hard and play hard.
Disability Insurance
We want to make sure you’re covered in case of a life-changing event or event that renders you unable to work.
Other Bonuses
Like going above and beyond? We have frequent opportunities to earn a little extra.
