Product Marketer

Fully Remote Options Available

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About This Role

Our close-knit marketing team is looking for a talented product marketer to lead the development of clear and effective messaging. You will develop personas and spearhead customer marketing efforts as we cross promote our expanding offerings for in-home senior care businesses. Come join us as we build and promote solutions to support one of the fastest growing sectors in the North America: in-home senior care.

About Home Care Pulse

At Home Care Pulse, our mission is to have a positive impact on the lives of millions of aging seniors across North America by helping in-home senior care providers that serve them provide better care. We do this by helping agencies capture, analyze, and act on detailed feedback from their clients and care professionals. We do what we do because we believe that every person deserves to age with dignity, respect, and love.

We offer unique solutions to one of the fastest-growing industries in the United States—in-home senior care—and we’re already a nationally recognized thought leader in the space. Those who join our team now will have opportunities to grow with the company as we enhance our product offerings.


  • Lead customer marketing campaigns to help current customers make more use of all our product offerings

  • Assist with development of product messaging and positioning, with an eye toward competitive differentiation across all relevant business categories.

  • Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization

  • Understand and articulate the market positioning of products, and their competitive advantages

  • Must be highly agile and enjoy working in an extremely fast-paced environment

  • Must be a self-starter with proven ability to take initiative as well as balance competing priorities

  • Develop a deep understanding of the voice/needs of our customer/prospect

  • Help build and execute ongoing promotions and cross-selling efforts

  • Bring new and updated products to market and develop launch strategies to ensure maximum impact.

  • Develop personas and define our ideal customer profiles across verticals and product offerings, including when it makes sense to upsell and cross-sell them, and ensuring our sales partners are well equipped to win deals.

  • Optimize mid-funnel product education tactics and collaborate with the marketing team on implementing them.

  • Be the voice of the customer, leading research and analyzing customer insights to understand market trends, existing user needs, and growth opportunities

Required Qualifications

  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging

  • Proven organizational & project management skills

  • Excellent time management skills and a proven ability to work effectively in a fast-paced environment.

  • Capable of learning new software and technology quickly

  • Able to analyze data and come to thoughtful and actionable conclusions

  • Thirst for knowledge and strong research capabilities

  • Comprehends and interprets complex concepts along with solid decision-making skills in the face of imperfect data 

  • Understanding of SaaS business model and concepts

Position Details

Location(s): Rexburg, ID
Durham, NC
Reporting to: Director of Growth Marketing
Status: Full-Time
Compensation: Based on Experience

Our Core Values

At Home Care Pulse we hire, fire, review, recognize, and reward based upon these values. Please do not apply if you cannot live by these core values:

  • Results Driven

  • Problem Solver

  • Service-Minded

  • Continuous Learner

  • Passionate

Our Hiring Process

Applicants are vetted to determine right-fit candidates.
Initial Call
Chat over the phone with hiring manager to get to know you better.
Team Interview

Share your experience and participate in a quick skills assessment


Final Meeting –Offer Extended
Concluding meeting with leadership including a personalized offer.


Career Launch
Start your career with HCP.

Why Work for Home Care Pulse?

Flexible Schedules

A career with us allows you to improve your skills, while also having the flexibility to make time for family, school, and other priorities.

Unlimited PTO + Paid Holidays

We encourage a healthy work-life balance and we back it with an unlimited PTO policy with minimums.

Competitive Pay

We benchmark our pay rates against other comparable software companies throughout the United States to make sure we’re competitive.

Opportunities for Advancement

We’re growing fast, we promote from within, and we invest in people. Come grow with us.

Always Closed on Sundays

We will never ask you to come into work on a Sunday. That’s a promise.

Work Remote

Results matter more than when or where you work. We have team members coast to coast and we’re not looking back.

Casual Dress Code

Don’t worry about getting dressed up for work. Appropriate casual dress is just fine.

Make a Difference

Make a difference in the life of people like your grandma. Who knows, maybe we’ve even interviewed your actual grandma.

401K Plans

Accelerate your retirement savings with excellent Roth and traditional 401K plans.

100% Paid Dental Insurance

Need dental work or a cleaning? It’s covered.

100% Paid Vision Insurance

We make sure your eye health is taken care of.

Gym Membership Reimbursement

Your physical and mental health are important to us.

Team Activities

Ping pong, escape rooms, and other team activities. We know how to work hard and play hard.

Disability Insurance

We want to make sure you’re covered in case of a life-changing event or event that renders you unable to work.

Other Bonuses

Like going above and beyond? We have frequent opportunities to earn a little extra.

Start your career with
Home Care Pulse

We have offices in Rexburg, Idaho and Durham, North Carolina
with remote workers across the country. We are looking for
talented individuals to join our growing team.