Participate in the 2023 Benchmarking Survey to save on this year’s report

The survey for the 2023 HCP Benchmarking Report is open January 3rd – February 28th, click below to participate.

HCP Benchmarking

Participate in the national survey & get the 2023 HCP Benchmarking Report for FREE!

Survey Open: Jan 3 – Feb 28

Each year, HCP conducts the largest national report for the home care industry. This year we are expanding our research to include both Home Health and Hospice. Use the survey as an opportunity to gather key metrics regarding your business while also qualifying for a FREE digital report ($999 value).

What’s included?

The Benchmarking Report is the post-acute care industry’s most comprehensive national study — featuring insights and benchmarks with comparisons by demographics such as geographic region, revenue range, years in business, and population served.

View a snapshot of last year’s report

See previews of data points from each section and get a discount code
for 15% off the 2022 Report.

Industry Specific Trends

Keep up to date with trends in the industry; recruitment, marketing, finance, turnover, sales—it’s all here.

Recruitment & Retention

Get the turnover and recruitment data you need to make informed decisions and fight the recruitment crisis.


Access industry benchmarks and see how you stack up to the competition from a financial perspective.

Customer Experience

See what data from tens of thousands of client/patient and employee surveys performed by HCP say about satisfaction.


The Operations section provides information about client/patient turnover rates, lifetime value of clients, and more.

Sales & Marketing

Find out what strategies are working for agencies across the country, see what sets them apart, and discover where to focus your efforts.


See how agencies are leveraging technology to grow and solve problems as the industry evolves.


The most common specialty training topics offered in the industry as well as the training methods and providers other agencies are using to build a career ladder for their staff.

Here’s what others in the industry have to say…

“When I started my company, one of the best things I did was sign up to provide information to the Benchmark Study. Over the years, I continually referred back to these studies to compare my growth to companies the same size as mine. I’ve learned a tremendous amount by submitting my data which in return, gives me a wealth of data about our industry.”

Tom Genetti, At Your Service Inc.
“What can I say about the HCP Benchmarking Report, except that it’s the best tool you can have to measure year to year growth. It is vital that all business owners know what are the best practices, the metrics, the margins, and more of other businesses in the same field. Measuring your internal performance against industry standards helps you to know your strengths and weaknesses. This will allow you to make decisions on how to properly scale your business by leaps and bounds in a relatively short period of time. Simply put, HCP and the information provided, is an essential tool for every home care agency year in and year out.”
Steve Wiess, President & CEO of Hurricane Marketing Enterprises
“HCP’s Benchmarking Report is a tremendously vital tool for collecting agency-level data and examining the home care industry’s ever-evolving and growing footprint. With its comprehensive analysis of recruitment and retention data, sales and marketing findings, financial insights, the latest trends, and more, every home care provider would be wise to participate year after year.”
Kristen Wheeler, HCAF Director of Private Duty Services
“I always say, “What gets measured gets managed, what gets rewarded gets repeated.” The best way to understand how to measure the performance of your company is to participate in the annual Benchmarking Report from HCP.  Download the preparation worksheet, gather your own data, and submit your data.  Then purchase a copy of the report and study the results. Use it every day to compare your company to the industry.  I have supported the annual Benchmarking Study for over a decade. I never go into the office of a home care strategy client without my copy of the benchmarking report.  It is THE source for facts and data about our industry.”
Stephen Tweed, Leading Home Care & The Home Care Mastermind Group

“Every home care agency should participate in the Benchmarking Study, and every home care agency should use the Benchmarking Study.”

Kunu Kaushal, CEO of Senior Solutions Home Care

Sign up for Benchmarking Report Email Updates

Agencies can participate in the annual benchmarking survey each year and enjoy exclusive benefits like insights into their company and generous discounts on the report.