HCP Benchmarking

Participate Now in HCP’s 15th Annual Benchmarking Report!

Participate Now in HCP’s 15th Annual Benchmarking Report!

Survey Open: Jan 16 – Feb 29
Participate in the survey & qualify for a FREE digital report ($999 value)

This year marks the 15th anniversary of the HCP Benchmarking Report. That’s 15 years of gathering valuable data from providers like you to deliver business insights, patterns and trends that drive positive outcomes across the industry. Participate and leave your mark on this milestone edition of the most comprehensive national study on home care, home health, and hospice.

What’s included?

The Benchmarking Report is the post-acute care industry’s most comprehensive national study — featuring insights and benchmarks with comparisons by demographics such as geographic region, revenue range, years in business, and population served.

Industry Specific Trends

Keep up to date with trends in recruitment, turnover, marketing, finance, sales—it’s all here.

Recruitment & Retention

Stack the recruitment and retention odds in your favor by making more informed, strategic, data-backed decisions.


See how you stack up to the competition from a financial perspective.

Customer Experience

Boost satisfaction scores by discovering what tens of thousands of customers like and dislike about their care experience.


Get a roadmap to operational success with in-depth intel on crucial client/patient metrics, including turnover rates, lifetime value, and more.

Sales & Marketing

Elevate sales and marketing performance by seeing hard data on what works and what doesn’t for agencies nationwide.


Get ahead of the curve by understanding how agencies are leveraging technology to grow and solve problems.


Improve care, carve a niche, and build a career ladder for your staff with access to usage data on specialty training topics, training methods, and the most popular training providers.

Here’s what others in the industry have to say…

“When I started my company, one of the best things I did was sign up to provide information to the Benchmark Study. Over the years, I continually referred back to these studies to compare my growth to companies the same size as mine. I’ve learned a tremendous amount by submitting my data which in return, gives me a wealth of data about our industry.”

Tom Genetti, At Your Service Inc.
“What can I say about the HCP Benchmarking Report, except that it’s the best tool you can have to measure year to year growth. It is vital that all business owners know what are the best practices, the metrics, the margins, and more of other businesses in the same field. Measuring your internal performance against industry standards helps you to know your strengths and weaknesses. This will allow you to make decisions on how to properly scale your business by leaps and bounds in a relatively short period of time. Simply put, HCP and the information provided, is an essential tool for every home care agency year in and year out.”
Steve Wiess, President & CEO of Hurricane Marketing Enterprises
“HCP’s Benchmarking Report is a tremendously vital tool for collecting agency-level data and examining the home care industry’s ever-evolving and growing footprint. With its comprehensive analysis of recruitment and retention data, sales and marketing findings, financial insights, the latest trends, and more, every home care provider would be wise to participate year after year.”
Kristen Wheeler, HCAF Director of Private Duty Services
“I always say, “What gets measured gets managed, what gets rewarded gets repeated.” The best way to understand how to measure the performance of your company is to participate in the annual Benchmarking Report from HCP.  Download the preparation worksheet, gather your own data, and submit your data.  Then purchase a copy of the report and study the results. Use it every day to compare your company to the industry.  I have supported the annual Benchmarking Study for over a decade. I never go into the office of a home care strategy client without my copy of the benchmarking report.  It is THE source for facts and data about our industry.”
Stephen Tweed, Leading Home Care & The Home Care Mastermind Group

“Every home care agency should participate in the Benchmarking Study, and every home care agency should use the Benchmarking Study.”

Kunu Kaushal, CEO of Senior Solutions Home Care

Sign up for Benchmarking Report Email Updates

On Demand Webinar

  • Every year, HCP collects data from providers across the country by conducting one of the largest surveys in the industry—and this year's Report will be even bigger, covering home care, home health, and hospice.

Why Benchmarking Matters 

Post-acute care is one of the fastest growing industries in the country and is projected to continue along an upward trajectory. Being equipped to not only grow with it, but emerge as a leader, requires more than intuition. Having sufficient, accurate, actionable data to benchmark against shows you where you are now and how to get to where you want to be.  

Agencies can participate in the annual benchmarking survey each year and enjoy exclusive benefits like insights into their company and generous discounts on the report.