Why did you start your home care business? Did you have a love for serving people, or did an experience with a loved one inspire you? Understanding and knowing your “why” will help you build a home care business founded on the solid ground of your passion. By sharing your “why,” you will pass on your passion to your team members, helping you to improve your quality of service and retain your caregivers, office staff, and clients. Many lose sight of their “why” and this can ultimately impact client and caregiver satisfaction. So how do you rediscover and define your “why,” and how can you communicate it to help grow your business?

Join us for December’s CORE Webinar as Home Care Pulse CEO, Aaron Marcum, discusses the importance of connecting your team to your “why,” and how it will help you to retain your best team members. Aaron will also cover three strategies leaders use to connect new hires and existing team members to their “why,” and how these strategies can boost recruitment, marketing, sales, and operations.

Attendees will also receive a “Defining and Sharing your “WHY” guide sheet to help them connect their team to their “why” and retain their best caregivers and office staff.

Though Aaron received his degree from Utah State University in business and history, he quickly realized that his passion was in working with seniors. For eight years, Aaron owned and operated a highly successful home care agency. This work inspired him to start Home Care Pulse, aimed at helping home care providers measure and improve their quality of care. As Home Care Pulse has grown, Aaron has most enjoyed helping providers to accomplish their goals, empower their employees, and confidently provide the best in-home care. When Aaron isn’t working with providers, you can find him fishing, hiking, and camping with his family.