The Most Comprehensive
Industry Report

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Learn About Participation
Purchase the Study
Learn About Participation
2020 Benchmarking Study Grouping

What’s in the Study?

Home Care Pulse partners with the Home Care Association of America each year to gather key data points from home care businesses across the nation.

Industry Specific Trends

Keep up to date with trends in the home care industry; recruitment, marketing, finance, turnover, sales—it’s all here.

Recruitment & Retention

Get the turnover and recruitment data you need to make informed decisions and fight the recruitment crisis.


Access industry benchmarks and see how you stack up to the competition from a finance perspective.

Client Experience

See what data from tens of thousands of client and caregiver surveys performed by Home Care Pulse say about satisfaction.


The Operations section provides information about client turnover rates, lifetime value of clients, and more.

Sales & Marketing

Find out what strategies are working for agencies across the country, see what sets them apart, and discover where to focus your efforts.


See how agencies are leveraging technology to grow and solve problems as home care evolves.

Best of Home Care Award Winners

See which agencies earned a Best of Home Care – Provider of Choice, Employer of Choice, or Leader in Excellence award.

View a snapshot of the 2020 Study

Want to see a sampling of data points from each section?
Access the snapshot report and get a discount code for 15% off the study.

Preview the 2020 Study
Benchmarking Study preview of states

Participate in the Largest Annual Home Care Study

Why Participate?

Huge Discounts on the Annual Report

Participants save more than 80% on pre-orders of the on the Annual Home Care Benchmarking Study

Review Your Past Year’s Results

This makes it easier to benchmark scores & review key metrics you should be tracking

Help Enable Custom State & Franchise Reports

State and franchise level reports are dependent on participation volume

Your Responses Are Confidential

We don’t share your data with anyone. Reports are all aggregated data.

The survey will be live

February 2021

Learn More