Company Description
At Home Care Pulse, our mission is to have a positive impact on the lives of millions of aging seniors across North America by helping the home care agencies that serve them provide better care. We do this by helping agencies capture, analyze, and act on detailed feedback from their clients and caregivers. We do what we do because we believe that every person deserves to age with dignity, respect, and love.
At Home Care Pulse we hire, fire, review, recognize, and reward based upon these values. Please do not apply if you cannot live by these core values:
- Service Minded – A can do attitude. Generous with our time. Selfless.
- Passionate – Contributing. Positive attitude. Shared WHY.
- Results Driven – Ownership. Forward thinking. Pro-active. Committed.
- Problem Solver – Resourceful. Collaborative. Attentive. Data driven.
- Continuous Learning – Teachable. Humble. Vulnerable. Insightful.
About This Role
Are you a passionate content marketer looking to work for a tech company in the country’s fastest-growing industry? Join our growing marketing team as a Content Marketing Manager and help take Home Care Pulse to new heights. We are looking for someone who has a passion for everything marketing and a strong desire to develop their talents.
As a Content Marketing Manager, you will work autonomously and alongside a close-knit team to execute inbound marketing tactics, help shape marketing strategy, research a rapidly evolving industry, reach new segments of our audience, help develop and market new products, and create wildly popular content for our space.
Our company is gaining traction and growing rapidly. We offer a unique product to the fastest-growing industry in the United States—in-home senior care—and we’re already the recognized thought leaders in the space. Those who join our team now will have opportunities to grow with the company as we expand product offerings and move into new markets.
While our culture is relaxed, this job is both fast-paced and challenging. We typically pay more than most companies in the area because we expect more. To succeed, you’ll need a high level of initiative, great organization and time management skills, and a drive to learn and grow.
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Location: | Rexburg, ID |
Company: | Home Care Pulse |
Reporting to: | Marketing Manager |
Status: | Full-Time |
Compensation: | Based on Experience |
Responsibilities
Write content for our marketing channels and be our resident wordsmith
Assist with lead generation, lead qualification, and progressing leads through the funnel
Help plan and prepare presentation content for webinars and conferences
Help to expand our collection of educational content and resources for home care business owners
Help craft marketing emails and nurturing campaigns
Build relationships with partners and coordinate on co-marketing efforts
Take part in discussions about our overall marketing strategy
Assist with other marketing/writing/data analysis projects as needed
Assist in creating reports and analyzing marketing campaign performance
Necessary Qualifications
Very strong writing abilities, with a good ear for brand voice and bullet-proof spelling & grammar
Highly analytical – Able to create reports and analyze findings to come to thoughtful and actionable conclusions
Strong communication/follow-up skills
Ability to thrive in a fast-paced, ever-changing, and highly collaborative environment
Able to stay organized and manage multiple ongoing projects at once and meet deadlines
Results-oriented with the ability to take feedback and revise copy
Able to be comfortable and professional talking to partners or customers over the phone or email
Ability to collaborate with marketing, sales, and customer support to ensure everything stays on brand
Up to date on the latest marketing best practices, trends, and terminology
Able to quickly research and learn the landscape of a niche industry
Preferred Qualifications (not required)
Experience in B2B content marketing, email marketing, or account based marketing.
Experience working with data in Google Analytics, Excel, and a CRM such as HubSpot or Salesforce
Experience working in WordPress
Experience in account management, B2B sales, or partner management
Social media experience
Understanding of SEO/SEM principles and best practices