Reason #5: They’re getting more online reviews.
We give our customers the option to automatically post client feedback as reviews on Caring.com and BestofHomeCare.com. When Caring.com released their most recent list of Caring Star award winners, a high percentage of them attained the volume and quality of reviews necessary by “taking advantage of Caring.com’s partnership and reviews software integration with Home Care Pulse,” according to Caring.com’s press release.
What does more reviews translate into: more visibility, more leads, more clients, and more revenue.
Reason #6: They’re getting more referrals from their clients.
Higher client satisfaction is correlated with more client referrals, and satisfaction scores are much easier to improve when they’re tracked. In addition, tracking satisfaction allows you to identify which clients are promoters and track your Net Promoter Score, a key metric to help you get more referrals.
Agencies that list client referrals as one of their top two sources of referrals average over $300,000 more in annual revenue, spend $9,000 less on marketing expenses every year, and retain clients for 33% longer. Which brings us to the next point:
Reason #7: Their clients stay longer.
Another proven impact of measuring and improving satisfaction is that clients stay with your agency longer. On a recent webinar, our CEO, Erik Madsen, interviewed a SYNERGY franchise owner in Pennsylvania who discussed how she more than tripled her clients’ average length of stay (time spent using their services) over several years of measuring and working on client satisfaction. (And it’s not that they started at a disadvantage—they were a top-rated, award-winning agency for most of the years in question.)