Know the Basics of Social Media
There are some key questions to ask yourself before you hit the “post” button:
1. Is the content I’m about to post helpful to my target audience? Or is it simply self-promoting? Think about what families and referral sources might need help with and share information on that: how to manage difficult behaviors in dementia, fall prevention tips, safe bathing techniques, etc. A good mix of content should include content that lives on your own website, content shared from trusted industry sites, and local community news such as agency, employee, or community partner achievements and relevant community events.
2. Do the visuals I use draw a person in and compel a person to read further? Images of seniors, families and caregivers that depict positive interaction, restored ability and healthy aging are important to use as they communicate what using your services can help a person to achieve.
3. Is there a way to link the post back to the agency’s website? In a post about Alzheimer’s, provide a link to the services area of your website that explains the specialized dementia care you provide, or to a blog post with additional helpful information on dementia.
4. Am I utilizing the agency’s social media account to its fullest capacity? For instance, is all of the agency’s contact information (phone number, website, location, hours of operation, etc.) provided, as well as additional valuable information you have the ability to add such as your business philosophy and frequently asked questions? Am I responding quickly and effectively to questions and comments (both positive and negative)? Is the agency logo and any awards/recognition seals displayed on the accounts, including Home Care Pulse certifications and awards, Better Business Bureau, local chamber of commerce affiliations and national organization affiliations such as HCAOA and NAHC? Be sure to specify what visitors can or cannot post on your business page, and turn on the profanity filter to strong.