Whether you just won a Best of Home Care Award, signed a new partnership, or started a new senior program, your hard work is newsworthy. So why aren’t you making the news? Perhaps like many providers, you understand the importance of contacting media outlets, but you don’t know where to start. To make it simple to get your news to the press, here is a basic guide for assembling and distributing a topnotch press release for your home care agency.
How to format a press release:
What to write in a press release:
Where to send a press release:
1. Local media outlets
2. Online newspapers and media outlets
3. Bloggers and industry leaders
4. Distribution service
5. Company blog
When your agency achieves something important, especially a Best of Home Care Award, you should let everyone know about it. Effectively using a press release is a simple and professional way to get the word out.
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