1. Make Sure You’re Using the Best Recruiting Sites
2. Make Your Content Meaningful
3. Make Your Agency Stand Out
4. Make Your Recruitment Efforts Unique
5. Make Your Application Process Easier
6. About Amy Selle
We’re Home Care Pulse, a leading provider of experience management & surveys, caregiver/CNA training, and online reputation management.
The struggle to find and retain caregivers is nothing new to the home care industry. Developing effective recruitment strategies while simultaneously working to reduce caregiver turnover and retain top talent is more vital than ever with the explosion in the number of older adults desiring care at home. While there was already a preference among the majority of older adults to age in place, living through a pandemic solidified that decision even further.
Home Care Pulse’s 2021 Home Care Benchmarking Study verified the severity of the caregiver shortage, with an increase in the number of agency survey participants reporting the shortage having an extremely negative impact over the past two years’ reports. This is likely the result of a few different factors:
Recent statistics approximate the need for an astounding additional 7.8 million direct care workers by the year 2026. How will your home care company attract and retain the best caregivers in order to both meet your current clients’ needs and grow your client base?
Make Sure You’re Using the Best Recruiting Sites
So much of our everyday lives utilize the internet that it only makes sense that the most effective recruiting efforts would take place online as well. In order to attract caregivers, your agency needs to have a strong presence and a solid, appealing message in the top places where caregivers are searching for work. Internet job posting sites continue to be the leading sources for caregiver recruitment, with Indeed.com far out in front, followed by myCNAjobs.com, Craigslist.org Job Ads, and Care.com.
Make Your Content Meaningful
Why should someone apply to your agency over the plethora of others vying for their attention? Before sending that job posting into cyberspace, make sure your content is compelling enough to catch a caregiver’s eye.
It’s important to make sure the value of working for your agency is prominently and succinctly expressed. A potential employee may be scanning through hundreds of job postings, looking for the benefits to working for one agency over another. Highlight upfront what your agency brings to the table: flexible schedules, company culture and values, peer mentoring, weekly pay, immediate work, shifts close to home, paid training, bonuses, rewards, and any other perks.
Consider these additional content creation tips:
Make Your Agency Stand Out
Thinking creatively is key to rising above your competitors. It’s simply not enough to post an ad on Indeed and hope for the best. Plan a brainstorming session with your team, including leadership as well as some of your top caregivers to gain varying perspectives. Talk through your agency’s mission, vision, and the benefits currently offered to employees, along with ideas for additional offerings to try to tip the scale in your favor.
These ideas can give you a starting point:
Make Your Recruitment Efforts Unique
Aside from job postings, try these unique recruitment tactics:
Make Your Application Process Easier
If it isn’t easy to apply for a position with your agency, many potential caregivers won’t bother. Entice caregivers to apply by:
Creating effective content and strategies for recruiting and retention takes both time and specific expertise. Partner with a home care marketing specialist, like corecubed, to ensure your agency stands out from the crowd and draws in the caregiving talent you need to grow!
About Amy Selle
Amy Selle is Vice President of corecubed, an in-home care marketing company that uses the best home care sales and marketing talent to promote the best care companies. Amy acts as a strategic marketing partner to corecubed clients, helping them achieve results in an increasingly dynamic marketplace. To help ensure your agency stands out in the crowded aging care marketplace, contact the home care marketing experts at corecubed.
Email: [email protected]
HCP’s Care Intelligence Platform offers RN-developed training, satisfaction surveys, and reputation management tools to help you become the best employer and provider in your area—and make sure everyone knows about it.
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