At least 35% of caregivers are Millennials or Generation Z. When interviewing Millennial and Generation Z caregivers, it’s critical that you know who you’re speaking to and how to speak to them.
How well do you understand these younger generations entering the workforce and what are you doing to capture their attention?
Adopting a marketing perspective helps you to realize that your caregiver recruitment process is a numbers-driven strategy that can be drastically improved with the right tweaks to each stage of the process.
Raising wages is never easy on the bottom line, and it's not always necessary for every agency. However, it’s important that every agency continually evaluate whether they’re competitive or whether it’s time to step up their game.
Most home care agency owners view caregiver shortages as the #1 threat to their agency's growth. Understanding what caregivers look for in a job can help you to sidestep the caregiver shortage crisis.
To keep a strong pipeline of qualified home care talent in 2019, you'll need to rethink your strategy, strengthen your brand, and embrace new technology, writes Beth Kempton of Hireology.
Maintaining a strong employment brand is key if you want to attract top caregiver talent, explains Beth Kempton, content strategist at Hireology.