Best of 2020 Roundup: 8 Recruitment Resources to Hire More Caregivers

Home Care Office Staff Hiring Tips

As you’re putting together a game plan for 2021, here are the top 8 recruitment resources of 2020 to help you refine your strategies.

Like it the old fashioned way?

Although most of us would like to leave 2020 to the history books, it’s certainly been a year of growth, learning, and adapting.

We’re highlighting 8 resources that have helped home care agencies refine their hiring strategies and recruit more caregivers this year. Not only have these resources been helpful throughout 2020, but they’ll act as a stepping stone into 2021 as you’re re-evaluating your processes.

Blog: How to Use Social Media as a Caregiver Recruitment Tool

Over the last two decades, social media channels have grown into what’s now a significant part of everyday life. You likely don’t know many people without some sort of online profile – whatever that may be – and the role that that’s playing in hiring has become more significant over time.

A recent study found that 73% of job seekers between the age of 18 and 34 years old found their last job through a social media platform. In order to capture that demographic, you’ve got to make sure you’re using the right platforms, posting the right content and putting forth the right effort at the right time. Here’s how to make sure you’re on the right track.

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Blog: 3 Ways to Optimize Your Caregiver Recruitment Strategy

Across the board, one of the biggest challenges we’ve seen throughout 2020 is a decrease in caregiver applications.

Staying on top of challenges in caregiver recruitment requires patience and a firm understanding of the needs of your organization and the individuals that fit the roles you’re hiring for. We know it’s difficult, but these tips should help.

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Podcast: Home Care Recruitment: What’s Working & What’s Not

In this episode of Vision: The Care Leaders’ Podcast, our host Miriam Allred talks with HouseWorks CEO/founder Andrea Coheabout competing with unemployment, which tech tools and platforms are bringing in applicants, and how to optimize and set goals that result in new hires.

Listen to the episode

Blog: How to Keep Hiring Caregivers While Applications Are Down

Throughout 2020, many agency owners have reported a decrease in applications. Unemployment benefits, a renewed spike in cases, and future uncertainty have combined to make this a particularly tough time to recruit home care workers.

While applications are down for many home care agencies, there are still candidates applying. The trick is to make your job postings stand out.

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Free Resource: How to Recruit and Retain Caregivers When You’ve Already Tried Everything

There’s going to be a time in recruiting caregivers when you feel like you’ve hit a brick wall. The good news is, there are still things you can do to manage.

Standing out as an employer and attracting the best caregivers boils down to one question: What are you willing to do that others aren’t?

A few of these ideas are so little used in the industry that it might take a little work to figure out how to best implement them in your agency because so few agencies have tried them before. For agencies who are willing to blaze the trail, these ideas could be game-changers.

Download the resource

Free Resource: The Ultimate Guide to Caregiver Recruitment

Successful caregiver recruiting isn’t so much about doing one big thing really well; it’s about looking at the different pieces of the caregiver hiring process, understanding how they fit together, and doing what you can to create a competitive advantage within each piece of the overall process.

Download the resource

Webinar: Recruiting, Retaining, and Managing Caregivers During the COVID-19 Crisis

Most of 2020 has been consumed by COVID-19, and as you’ve seen, home care operations have been disrupted.

In this webinar, three home care education and technology leader at some of the ways that the recruitment, retention, and management of caregivers (as well as the general delivery of care) may necessitate adaptation while the COVID-19 crisis continues and get specific advice on how your agency can adapt.

Watch the on-demand webinar

Blog: 3 High-Impact Recruitment/Retention Initiatives You Can Launch Without Spending a Dime

Recruiting and retaining solid caregivers is harder today than it’s ever been. Skyrocketing demand for caregivers, increased competition from other companies inside and outside of home care, and a robust economy that favors job seekers all contribute to a perfect storm of recruitment and retention struggles for home care companies.

We’ve created a list of some of the top initiatives you can implement to become a competitive employer. Here are a few of the key ways we’ve seen individual agencies and whole companies do that moved the needle on recruitment and retention. If you’ve considered any of these and decided not to use them, this might provide insight on why they could be worth your time.

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Preparing for 2021

We have high hopes for 2021. After the year that we’ve had, we can only expect things to go up from here.

With that being said, we expect to be sharing a lot of great information throughout the upcoming year about recruitment and retention, marketing, sales, and general home care operations. If you haven’t already, make sure to subscribe to our mailing list below to get all the latest resources and updates right to your inbox. Happy New Year!

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