To learn more about what GCMs can do for you, read the full article.
3. Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing
This article is a great place to learn different marketing strategies and what strategy will work best for your home care business. In any industry, in order to grow and thrive, you need to have a steady stream of new clients. How you market your business will affect how many new clients you bring in. In the home care industry, most businesses focus on two types of marketing: consumer and referral. It’s important to understand both types of marketing, so here is a quick break down:
Consumer marketing is targeted directly at your potential clients. The goal with consumer marketing is to let people know you exist, and what services you provide.
Referral marketing includes all marketing efforts aimed directly at current clients, doctor’s offices, and other referral sources, as opposed to potential new clients themselves. When you build a relationship with referral sources, they are happy to recommend potential clients to your home care business.
To learn more about these two types of marketing, read the full article.
2. Marketing Your Business to Consumers: Where to Start
This article has information on different marketing strategies and what can work best for your home care business. Knowing where to start for marketing can be an overwhelming task for a new home care provider. Before you begin your marketing campaign, take into account your budget and your goals. Many home care providers will test a type of marketing, like newspaper ads, but that can be costly and may not have the impact you are looking for.
In the article, we discuss marketing strategies that will help you get started. Here are just a few: