Tips for Recruiting A+ Caregivers for Your Home Care Business

Home Care Office Staff Hiring Tips

For an updated, in-depth version of this article, see The Ultimate Guide to Caregiver Recruitment.

Hard working and loyal caregivers set your home care business apart, leading to a solid reputation and an increase in referrals. So when hiring, how can you tell if the person is an A+ caregiver?

Identifying A+ Caregivers

Before hiring a caregiver, first take a look at their circumstances. Is this person a CNA? Do they have experience as a caregiver? Is this a college student wanting a job to help pay for school? The circumstances don’t label each person as good or bad, but give insight as to their motivation.

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The circumstances will also show how prepared a person is for a job that can be both mentally and physically draining. If someone has taken care of a frail parent or is a CNA, they will most likely understand the demands of the job better than someone without training. There is a high turnover ratio for caregivers, and a big reason is because applicants don’t understand ahead of time what the job entails–and as a result, they may be more likely to quit after a short time on the job.

Advertising Your Open Positions

It can be hard to find new employees, and although there are no guarantees, proper advertising can increase your chances of finding qualified applicants. Keep in mind the following aspects of advertising a job opening:

  1. Details – Many businesses post an ad but don’t list the specific details and requirements of the job. This typically leads to a high number of resumes, which can be difficult to sift through. Try describing your ideal caregiver in your ads and  make your expectations clear.
  2. Briefly describe benefits – You want to catch their attention. Quality caregivers know their value, so don’t be afraid to say “great pay” or “flexible hours.” Mention any health benefits or bonus programs in place. You don’t want your ad to be a novel, but just briefly point out what you have to offer.
  3. Advertise in the right places  Advertise at CNA schools, post jobs on your website, and use your current caregivers as a network for referrals. Online classifieds, such as Craigslist, can be great resources for drawing candidates, but be aware that these sources may also attract some unqualified applicants.

In conclusion, having top quality, compassionate caregivers will ensure happy clients. Happy clients refer their friends, family, and people in their community, and the more referrals you receive, the faster your company’s growth will be.  That means your caregivers are the backbone to your success, and putting forth the effort to obtain and retain those A+ caregivers is the best investment you can make.

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  1. Imran Shahid March 2, 2014 at 10:09 pm - Reply

    (877) 391-2548 Nightingale Private Care offers in home senior care to residents living in South Florida. Home Health Aides, Companions, Sitters, Meal Delivery, Homemakers and Live-in Caregivers. in home care

  2. Crystal Chaltry December 2, 2014 at 11:39 am - Reply

    Now hiring for multiple positions at Rennes Health and Rehab Center West in Peshtigo WI
    Looking for WI certified individuals who are energetic friendly and team oriented. We can offer insurance and 401k we also offer paid time off as well as flexible scheduling. To apply go to or mail your resume to 501 N. Lake St. Peshtigo, WI 54157.

  3. Jennifer Sandonato December 9, 2014 at 1:11 pm - Reply

    Great post, this really hit home for me. I’ve recently started my own home care & assisted living service in Laconia NH. As expected, it’s a lot harder than I imaged it would be. It all comes down to staying organized, delegating, and finding caregivers and other service providers that you can trust.

  4. Alex Lane November 17, 2015 at 11:08 am - Reply

    Thanks for the tips. I actually do not own a home care service, but am looking to hire one for my grandmother. However, I feel like I can use this as a reference of what to look for in a quality service. I want a service that is professional and takes it seriously. I think a company that has good benefits for their employees would be a great sign for me.

    • Home Care Pulse November 17, 2015 at 11:20 am - Reply

      Hi Alex,

      These are definitely great qualities to look for. If you’re searching for a home care service for your grandmother, you may also want to check out The site has a directory of home care agencies that are certified through client and caregiver interviews as great employers and home care providers.

  5. Help at Home Senior Care December 15, 2015 at 5:47 pm - Reply

    Thanks, Home Care Pulse! Your articles and webinars are always so helpful.

    We are hiring in-home caregivers in the Sacramento and Gold Country areas of California and we provide ongoing training, great bonuses, and competitive pay. Apply online if interested in working with some of our amazing seniors!

    Must be able to pass drug test, DOJ, TB test, and have your own reliable, insured vehicle. I started as a caregiver over 4 years ago and now work as the Operations Director in the office. We are an excellent company to work for and are always looking for compassionate, dependable caregivers!

  6. Dee Francis February 25, 2016 at 2:26 pm - Reply

    These tips would be great to help home care services find qualified caregivers. I liked that you said that these services should list the specific details and requirements of the job. It seems like there are certain caregivers with some skill sets that others haven’t developed yet. This is a crucial part of hiring someone who’s right for the position so that they can be aware of what’s required of them when caring for elderly clients.

  7. Jennifer March 9, 2016 at 10:45 am - Reply

    Great suggestions. Our agency, Neighbors NY in Glens Falls, New York, is already utilizing some of these strategies with limited success. We are now exploring advertising at training facilities for PCA’s, HHA’s, and nursing schools. We are also increasing our referral bonuses for existing caregivers. Our goal is to hire quality caregivers who personify our mission to provide thoughtful assistance to seniors who require companion care or personal care in their own homes.

  8. Emanuel Friedman May 4, 2016 at 12:56 pm - Reply

    New York Care givers wanted in Brooklyn, Bronx, Queens and Staten island
    Affordable senior care of New York. Please call if interested in great pay and flexible hours

  9. Charles July 15, 2016 at 3:37 pm - Reply

    Thanks for the quick article – great tips to keep in mind when looking to hire caregivers.

  10. John Snow January 11, 2017 at 11:28 pm - Reply

    “Thank you for sharing these wonderful tips. Recruiting the right caregivers for your business is one of the most difficult tasks all Care Managers have to face and this article is sure to help them. In this regard, establishing the intent of a caregiver is important- as pointed out in the first paragraph. Most of the people who pursue care giving as a long-term profession end up becoming A+ caregivers.”

  11. Max Jones July 27, 2017 at 11:07 am - Reply

    I’m glad that you talked about being able to advertise the need that you have for in home health care, which is something that we need to work on to help take care of my mother-in-law. We’ve been trying to deal with her medical issues in her home on our own, and I think that being able to have professional home health care help would be such an ease of pressure on our family. I’m going to have to take your tip to be sure that we can make sure that the person we hire for in home health care is someone who is physically and mentally qualified like you said! Thanks for the tips!

  12. Nellie G. Segura May 25, 2018 at 5:16 am - Reply

    Thank you for explaining what home care is.I really appreciated this post, especially because my wife and I are trying to help out my mother right now.

  13. E December 28, 2018 at 10:42 am - Reply

    My husband and I just took over a registry home care business and we have found that, as a registry for the next year there are many things that we just can’t do in the hiring process right now. Our business needs good people willing to actually work those last minute shifts or less than the ideal number of hours! We know that these lead to longer contracts and more referrals, but right now, we have lost so much because of our staff. Some do not even show up for shifts and we go out and cover for them ourselves….This is difficult as we have two children and one is special needs. The previous owner also gave everyone an across the board dollar raise during the period after we had agreed to terms and consequently, the only person working the office who was running things had to be let go. We were able to take the raise down ten cents but no lower. We have found out that the other agencies pay no more than the dollar less while we are paying some of ours a lot more. It’s sinking the ship.

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