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How to Use Best of Home Care Awards in Your Marketing

As a home care provider, your potential clients are out there, right now, struggling. They’re struggling with the idea of losing independence. They’re struggling with decreasing mobility and increasing health problems. If they’re currently acting as a family caregiver for another person needing care, they’re struggling with feelings of […]

Effective Print Advertising for Your Home Care Business

When you go to the doctor’s office, do you notice which local newspapers or regional magazines are sitting around the waiting room? What about the hospital waiting rooms? Have you ever considered advertising in those publications? As patients are waiting to see the doctor for various health issues, they […]

Caregiver Tip: Nutrition for Seniors

March is National Nutrition Month, sponsored by the Academy of Nutrition and Dietetics. In light of this, we were hoping to start a discussion about seniors and nutrition, and the impact your caregivers can have on the overall health of those they care for. Many caregivers prepare meals for […]

Marketing Your Business to Consumers: Where to Start

It can be difficult to know which strategy will work best for attracting new clients to your home care business. Finding a strategy that works for you and your business is often a trial and error process, testing various strategies until you find one that works for you. Healthcare […]

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    Building Relationships With the Family Members of Your Home Care Clients

Building Relationships With the Family Members of Your Home Care Clients

For your home care business, clients are the center of all you do, and a part of being successful is building a strong and lasting relationship with them. When building relationships, it’s important to remember that you aren’t just building a relationship with clients, but their family as well.

Family […]

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    Remaining Positive and Professional in Handling Difficult Clients

Remaining Positive and Professional in Handling Difficult Clients

As a professional or family caregiver, you work with many different kinds of clients. Some are easy to get along with, while others can be a bit more difficult. While this can be frustrating, try to remember your client is experiencing many frustrations of their own, and you are […]

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    Home Care Benchmarking – What is It and Why is It Important?

Home Care Benchmarking – What is It and Why is It Important?

It’s February. We’ve moved past January and the New Year. We’re beginning to look forward to spring–which, if you’re from a cold area of the country like we are, it might be a long time coming! So, how do we increase our focus this February? How can we spend […]

Caregiver Tips: Finding Fun Activities To Do With Seniors

As a professional or family caregiver, you may find that you’re doing the same daily activities over and over with your clients. Schedules are important for those you care for, but they can also become boring, making you and the person you’re caring for less excited about your time […]

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    Ideas For Getting Your Caregivers To Become Proactively Engaged In Training

Ideas For Getting Your Caregivers To Become Proactively Engaged In Training

You have planned important training opportunities for your caregivers during the upcoming months, and now the challenge is to motivate caregivers to attend. You can plan the most informative, valuable training opportunities, but without incentives, your caregivers may not make an effort to attend. True, many caregivers will attend […]

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    What Am I Doing? Effectively Using A Mission Statement To Steer Your Home Care Business

What Am I Doing? Effectively Using A Mission Statement To Steer Your Home Care Business

Many companies think that the second a consumer comes to their website, they’re frantically searching for a mission statement in an effort to know who the company is and what they do. In reality, consumers and potential clients don’t care about your mission statement. They care about the experience […]