Tips For Performing Caregiver Reviews That Make A Difference

All employees need to understand how their performance directly impacts the workplace and those they serve, and this is especially true for caregivers. Providing an opportunity for caregivers to meet one-on-one with you or their direct supervisor is crucial in helping them understand their value to your agency. When issues […]

Building Culture For Your Home Care Company Through Unity

In order to survive the coming challenges facing the home care industry, every member of your team needs to be pursuing the same end. It’s the whole “United we stand, divided we fall” mantra, and it applies to every aspect of your business. But knowing the importance of unity doesn’t […]

Increase Caregiver Productivity Through Flexible Work Schedules

In 2008, Jon Huntsman, Utah Governor, moved the majority of Utah’s state employees to a four-day workweek hoping to reduce energy expenses. The state government surveyed a few months after the switch and found the new, flexible schedule had increased employee productivity, lowered commuting costs, and reduced traffic congestion. A […]

Retain Your Caregivers by Caring For Them

A few weeks ago we wrote about improving your training efforts to decrease caregiver turnover. And as helpful as increasing training can be, it’s only part of the solution. Caregiver shortages have always been an issue, but according to the Private Duty Benchmarking Study, it’s becoming more and more of […]

Keeping Clients and Caregivers Happy Through Stable Assignments

The need for a caregiver can be taxing on all parties involved. Family members feel helpless to the needs of their loved one, home care providers and caregivers are tasked with the client’s well-being and safety, and the client often struggles to recognize themselves as they age and lose independence. […]

Suggested Orientation Topics for Your Newly Hired Home Caregivers

You serve a variety of clientele, and your seasoned caregivers are fully prepared to handle the broad range of needs. But what about your new hires? Effective orientation is key to empowering your caregivers and reducing their dependency, allowing you and your office staff to keep up with the many […]

5 Steps to Better Communication With Your Caregivers

In order to grow your business, you need to know what’s going on. Your caregivers are your front line, and maintaining open and constant communication with them is indisputably critical to your success. Caregivers also need an environment to express personal needs and client concerns, while receiving necessary guidance from […]

Increase Your Caregiver Training to Decrease Your Caregiver Turnover

Last week we shared tips for hiring quality caregivers, but how do you hold onto these outstanding employees once you have them? According to the Private Duty Benchmarking Study, the median caregiver turnover rate for the home care industry was 53.2% in 2013. Turnover like this communicates instability to your […]

Providing Quality Care Requires Hiring Quality Caregivers

Staffing is a common frustration for many home care providers. In fact, according to the 2014 Private Duty Benchmarking Study, nearly 50% of providers reported caregiver shortages as the single greatest threat to the growth of their business. The pressure associated with having enough caregivers can lead to filling positions […]

Do You Have a 2015 Growth Strategy for Your Home Care Business?

Now that we’ve started a new year, working on your strategic plan for 2015 can no longer wait. January is one of the busiest months of the year for most home care providers, but an effective strategic plan is critical to seeing your business grow in 2015. Let me suggest […]

Want to Grow Your Home Care Business? Keep Those Caregivers.

As a home care provider, you’ve experienced difficulty and frustration. When business owners in other industries would have given up and closed their doors, you remain positive and face the challenges, providing outstanding care for your clients. But as government regulations loom and day-to-day operations demand your attention, how do […]

Communicating With The Family Members of Your Home Care Clients

Regular communication with your clients is important year-round, but perhaps even more so during the holidays. This is a time of year especially centered on families, and the loved ones of those you care for may worry more than usual. They may feel that their loved one’s care is out […]

Encouraging Your Home Care Clients to Be Active When They Don’t Want to Be

This article is not meant to be an in-depth handbook for treating immobility, but rather a starting point for considering the circumstances of your clients, and finding new ways to encourage them to be active.
As a home care provider, you don’t need to be told how important it is for […]

Customer Service 2.0 – Your Clients Are Not Always Right

No matter what you do, and no matter how great the care you provide is, you will inevitably have unhappy clients. And with 85% of home care recipients reporting they chose their provider based on the company’s reputation or someone’s recommendation, providing outstanding service to upset and sometimes hostile clients […]

Caring For Your Clients: Teach Your Caregivers to Cook

The average person will eat around 80,000 meals in their lifetime, which makes it easy to view meals as another item on the to-do list. For caregivers, who are usually trying to squeeze a full day of chores into a few hours, it can be difficult to spend time on […]

Accommodating Culture, Religion and Spirituality in Home Care

You and your home care business provide important services. When your clients need their medication, you are there; when they need help cleaning their home, you put on your yellow gloves; when they need help with personal grooming and care, you extend a helping hand. So what more can you do […]

How to Protect Your Business and Client Information Online

As a business owner, earning and keeping the trust of your clients is crucial. Not only do they trust you with their care, but in many cases their personal information as well. Just as you wouldn’t let someone come in off the street to sift through clients’ personal files, you […]

What Top Home Care Providers Do Differently to Grow Their Business

As we compile our annual home care survey findings into the Private Duty Benchmarking Study each year, we like to highlight the leaders in the home care industry, those with annual revenue of $2,000,000 or more. By studying the leaders, home care owners can learn some of the secrets to […]

Caregiver Reviews: Ways You Can Make Them More Effective

Caregiver reviews. The term alone puts a bad taste in the mouth of employees and employers alike. While the reasons for this may vary from business to business, and even employee to employee, one common problem with performance reviews is frequency. Most companies are only implementing an annual system, which […]

How to Create a Successful Employee Referral Program

Finding, hiring and retaining high-quality caregivers can be your biggest challenge as a home care business owner. According to the “2014 Private Duty Benchmarking Study,” more and more home care businesses are utilizing an employee referral program to find new caregivers. In 2012, only 9.2% noted that employee referrals were […]

Caregiver Reviews: Why They’re Critical to Growing Your Home Care Business

Many companies struggle to make employee performance reviews consistent and effective. Business experts advise employers to perform reviews with their employees at least once a month, but less than 10% of home care providers do so. In fact, according to the “2014 Private Duty Benchmarking Study,” nearly 60% of surveyed […]

Here’s What’s Been Happening in VANTAGE Executive So Far This Year

Did you know that VANTAGE Executive members benefit from additional VANTAGE features? If you’re not an Executive member, you’ve been missing out on many opportunities to help you solve problems within your business and help it grow!

VANTAGE Executive includes monthly Executive Workshops that include webinars, action plans and helpful tools […]

Today is World Hepatitis Day: Are You Protecting Yourself and Your Clients?

Today, July 28th, is World Hepatitis Day. Organized by the World Hepatitis Alliance, this day is set aside to educate the world about hepatitis. This year’s motto is “Think Again,” encouraging us to remember that hepatitis is a dangerous disease that can spread just like HIV—and be prevented with the […]

Why is Performance Benchmarking Important to Your Home Care Business?

Did you know that when Home Care Pulse launched VANTAGE this month, they also released a benchmarking tool as part of the free VANTAGE Basic Account? This tool is free, and many home care business owners are already discovering the benefits of a VANTAGE Basic Account, including monthly Performance Benchmarking. […]

Caregiver Tip: Avoiding Eye Injury

According to the U.S. Department of Health and Human Services, 2,000 eye injuries occur each day in the U.S., and half of those occur in the workplace. The sad thing is that most of those injuries could have been avoided by simple safety precautions. Are you protecting your eyes while […]

Happy Fourth of July!

Happy Fourth of July from Home Care Pulse! Take time today to celebrate America and celebrate freedom!

George Washington, in his Farewell Speech, spoke of what it means to be an American: “Citizens by birth or choice of a common country, that country has a right to concentrate your affections.—The name […]

VANTAGE Begins Today: A Letter From Aaron Marcum, CEO of Home Care Pulse

The following is a letter from Home Care Pulse CEO Aaron Marcum to all Home Care Pulse customers, regarding the launch of VANTAGE, powered by Home Care Pulse. VANTAGE provides home care business owners with the information and tools they need to build a successful home care business. Learn more about VANTAGE.

Today is a red-letter day […]

Home Care Marketing: Obtaining Referrals From Doctors, Hospitals and Other Sources

This month, we’ve focused on marketing. We’re concluding our discussion this week by offering some final advice about referral sources. As we mentioned in last week’s blog, your clients should be your top focus for referrals, but home care business owners are also finding success with other referral sources throughout […]

Growing Your Home Care Business By Increasing Client Referrals

This week, we continue our discussion of the top marketing sources by discussing referral marketing. Here’s what over 500 home care business owners have to say about this form of marketing, according to the latest home care industry survey results published in the “2014 Private Duty Benchmarking Study”:

Clients, past and […]

The Best Way to Market Your Home Care Business to Consumers: SEO

This month, we’re talking about the difference between consumer and referral marketing, and the top methods for each. According to recent findings published by Home Care Pulse in the “2014 Private Duty Benchmarking Study,” SEO (Search Engine Optimization) is the top consumer marketing method, used by 11% of the home […]

Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to have […]

Memorial Day: A Day of Remembrance

We, at Home Care Pulse, join our voices with others today to honor and remember the lives of those who died while serving this country and protecting our freedoms. We send our thanks to all who have served or currently serve in the military, and to their families. Thank you […]

What is the HCAOA (Home Care Association of America)?

The HCAOA (Home Care Association of America) is a membership association designed specifically for non-medical, private duty home care providers. Founded in 2002, the HCAOA now represents over 2,500 home care companies and 300,000 employees, and includes 25 state chapters. According to the HCAOA, their purpose is to “provide leadership, […]

Caregiver Tip: Recognizing Stroke Symptoms

May is National Stroke Awareness Month and the perfect time to learn the symptoms of a stroke. According to the American Heart Association (AHA) “Together to End Stroke: Spring 2014 Fact Sheet,” one in three Americans don’t know the warning signs of a stroke. Are you one of them? Are […]

May is Older Americans Month

May is Older Americans Month! Take the time to celebrate everyone age 65 and older in your life. Spread the word—let everyone know it’s a special month. Use this celebration to focus even more on reaching out to your community and those who may need your service. And above all, […]

What is the National Association of Professional Geriatric Care Managers?

Over the past few months, you may have heard us mention our partnership with NAPGCM to conduct and publish the “2014 Care Management Benchmarking Study” based on survey responses from certified geriatric care managers (GCMs). NAPGCM and its members play an important role in the geriatric care industry, and since […]

How to Use Best of Home Care Awards in Your Marketing

As a home care provider, your potential clients are out there, right now, struggling. They’re struggling with the idea of losing independence. They’re struggling with decreasing mobility and increasing health problems. If they’re currently acting as a family caregiver for another person needing care, they’re struggling with feelings of guilt […]

Effective Print Advertising for Your Home Care Business

When you go to the doctor’s office, do you notice which local newspapers or regional magazines are sitting around the waiting room? What about the hospital waiting rooms? Have you ever considered advertising in those publications? As patients are waiting to see the doctor for various health issues, they could […]

Caregiver Tip: Nutrition for Seniors

March is National Nutrition Month, sponsored by the Academy of Nutrition and Dietetics. In light of this, we were hoping to start a discussion about seniors and nutrition, and the impact your caregivers can have on the overall health of those they care for. Many caregivers prepare meals for those […]

Marketing Your Business to Consumers: Where to Start

It can be difficult to know which strategy will work best for attracting new clients to your home care business. Finding a strategy that works for you and your business is often a trial and error process, testing various strategies until you find one that works for you. Healthcare Success […]

Building Relationships With the Family Members of Your Home Care Clients

For your home care business, clients are the center of all you do, and a part of being successful is building a strong and lasting relationship with them. When building relationships, it’s important to remember that you aren’t just building a relationship with clients, but their family as well.

Family members […]

Remaining Positive and Professional in Handling Difficult Clients

As a professional or family caregiver, you work with many different kinds of clients. Some are easy to get along with, while others can be a bit more difficult. While this can be frustrating, try to remember your client is experiencing many frustrations of their own, and you are there […]

Home Care Benchmarking – What Is It and Why Is It Important?

It’s February. We’ve moved past January and the New Year. We’re beginning to look forward to spring–which, if you’re from a cold area of the country like we are, it might be a long time coming! So, how do we increase our focus this February? How can we spend our […]

Caregiver Tips: Finding Fun Activities To Do With Seniors

As a professional or family caregiver, you may find that you’re doing the same daily activities over and over with your clients. Schedules are important for those you care for, but they can also become boring, making you and the person you’re caring for less excited about your time together. […]

Ideas For Getting Your Caregivers To Become Proactively Engaged In Training

You have planned important training opportunities for your caregivers during the upcoming months, and now the challenge is to motivate caregivers to attend. You can plan the most informative, valuable training opportunities, but without incentives, your caregivers may not make an effort to attend. True, many caregivers will attend training […]

What Am I Doing? Effectively Using A Mission Statement To Steer Your Home Care Business

Many companies think that the second a consumer comes to their website, they’re frantically searching for a mission statement in an effort to know who the company is and what they do. In reality, consumers and potential clients don’t care about your mission statement. They care about the experience they […]

What Do Caregivers Need To Know? Ideas For Training To Provide Your Caregivers

During interviews with home care clients, we, at Home Care Pulse, sometimes hear comments like this one: “I needed a caregiver who was trained and capable of lifting me, but the home care agency sent me a caregiver who didn’t know how to do it.” Clients can get frustrated if caregivers don’t […]

What Home Care Companies Can Do To Help People Live Longer

Our partners at Synergy Home Care wrote a great article on “Helping People Live Longer.” This should be the ultimate goal of any home care business–helping your patients live longer and happier lives. Life expectancy is greater than it has ever been with the average American living 78.7 years, according […]

Depression In the Elderly: Warning Signs

Did you know that the elderly, especially those age 85 and older have the second highest rate of suicide? As we age, the mental processes slow down, physical strength decreases, chronic pain becomes a new companion, friends and family members die, and the elderly mourn the life they no longer […]

November is National Alzheimer’s Awareness Month

November is National Alzheimer’s Awareness Month, so we’re going to raise some awareness! Right now there are more than 5.2 million people in the United States of America who have been diagnosed with Alzheimer’s disease.  According to Alzheimer’s is currently the sixth leading cause of death in the U.S […]

Tips for Caregivers: Take Care of Yourselves

Being a caregiver is both rewarding and stressful. The responsibilities can taking a toll on anyone, no matter how experienced you may be. If you find yourself feeling more tired than usual, overwhelmed, irritable, or losing interest in activities you typically enjoy, then it’s important finding some time to relax.

It’s […]

Helping Seniors Remain Independent

Some caregiver tasks are fairly standard, such as making meals, helping clients get around the home, setting out medication etc. But the purpose behind these tasks is all about helping the elderly remain as independent as they can. So just as important as the things you do, caregivers also need […]

Helping the Seniors You Care For Enjoy Their Holiday Season

The holidays can be hard for anyone who doesn’t live near family, especially seniors who are so vulnerable to depression. But with some planning and tweaking of holiday traditions, your clients can feel loved and included during this special time of the year. Listed below are 5 ideas you can […]

Improve Your Home Care Business By Working With Volunteers

One of the complaints we hear most frequently from those we interview is how their home care provider doesn’t make the effort to make them feel special and appreciated. Clients may ask their caregivers to trim their hair, give them a massage, paint their nails etc. but the caregiver might […]

Have You Prepared Your Home Care Clients for Winter?


It’s about that time of the year again, when snow glistens over the icy roads, power lines go down, and accidents pile up. While everyone is worrying about getting their families and homes ready for the change in weather, many forget about the elderly’s safety during this dangerous time.

As a […]

Show the Value of Your Home Care Business Through Client Testimonials

Testimonials are one of the best ways to prove your business is exceptional, but asking clients for a testimonial can be intimidating. And once you decide to ask, how do you know your clients’ feelings are positive enough to warrant a testimonial? Kristi Larson, manager of the Home Care Pulse […]

Caregiver Tip – Keep Your Clients With Alzheimer’s Mentally Engaged


Alzheimer’s is a scary disease, especially for the families of the diagnosed. When the time comes for specialized care, family members often worry their loved one will deteriorate rapidly. A client we interviewed through our Senior Research Center said she visited her mother one morning and found her staring blankly […]

4 Reasons Your Home Care Business Should Have a Blog

The age of wondering anything is over, and, whether or not it’s true, prospective clients feel like they can go online and learn everything there is to know about your company with just a few clicks. As a business owner, this can be frustrating, because you know there’s more to […]

Effective Referral Source Marketing for Home Care Providers

The most effective way to grow your home care business is by referrals from your caregivers and clients. Referrals allow a prospective client to hear firsthand, from someone they trust, that your business is exceptional. Referrals automatically give your company a boost from the competition, which may be exactly what […]

5 Ways to Grow Your Home Care Business

Starting a new home care business can be exciting and terrifying. Being your own boss has its perks, and you can now follow your dream of helping the elderly. But, what if your business doesn’t take off as quickly as you’d like? What if the competition is much fiercer than […]

Top 10 Complaints From Home Caregivers

We recently wrote about the top 10 complaints we receive from home care clients about their providers or caregivers. Kristi Larson, the manager of our Satisfaction Research Center, has also kept track of the top 10 complaints from caregivers, and ways to solve the problems:

Not Getting Paid Enough – Sometimes […]

Top 10 Complaints From Home Care Clients

Kristi Larson, manager of our Satisfaction Research Center put together a list of the top 10 complaints we hear from home care clients. Pay attention to see if your agency is making these common mistakes:

1. Confusion in Communication Due to Multiple Caregivers for One Person. Clients like having the stability of […]

Tips for Retaining Your A+ Caregivers

Although recruiting A+ caregivers can be difficult, the hardest part has become retaining them. There are no guarantees when hiring a new employee, as some plan to keep the job and others continue looking for a “better” one. So, what can you do to help your caregivers be happy with […]

Tips for Recruiting A+ Caregivers For Your Home Care Business

Hard working and loyal caregivers set your home care business apart, leading to a solid reputation and an increase in referrals. So when hiring, how can you tell if the person is an A+ caregiver?
Identifying A+ Caregivers
Before hiring a caregiver, first take a look at their circumstances. Is this person […]

Weeding Through Caregiver Résumés – Home Care Management Tips

Many are still struggling for work, and competition has caused some to stretch the facts on their résumés, making them appear more qualified than they actually are. As you’re hiring caregivers for your home care business, how can you tell if a résumé is sprinkled with exaggerations? Forbes wrote an […]

How to Make Your Home Care Business a Friendly Place to Work

A friendly work environment is key to a healthy business because it ensures your employees enjoy their jobs, leading to low turnover. By following these 4 steps, you can improve your work environment, and make your employees happier.

Be flexible – Every employee has different needs. One may only be available […]

Home Care Pulse Grandparents Week – Post 5


Today we are featuring the grandparents of JC Weber and Hannah Elliot.

JC Weber, Assistant Director of Research and Development — I am blessed to still have both sets of grandparents living. My mom’s parents live nearby here in Idaho, and I am able to see them often. Though my dad’s parents […]

Home Care Pulse Grandparents Week – Post 4

Today we’ll be featuring Tyler and Leah Guthrie.


Leah Guthrie, Office Coordinator – My Grandma and Grandpa Ray, next to me on the left side of the picture, have always been a great source of joy to my family. They were always there to support us when times were tough. I remember […]

Remembering 9/11

Where were you when the Twin Towers were hit? That seems to be a common question people ask on September 11th. We remember watching TV all day long. Time stood still. Nothing else seemed to matter. We have vivid memories of that day—the shock, disbelief and grief that rolled through […]

Home Care Pulse Grandparents Week – Post 3

Today we’ll be featuring Erik Madsen and Lauren Rogers.

Erik Madsen, COO of Home Care Pulse – I’ve truly been blessed to have two of the greatest grandmothers in the world. My Grandpa Madsen passed away when my Grandmother (Loa) Madsen was just 44 years old and with five children. For […]

Get Hot Leads Emailed to You Through

The “Find a Certified Home Care Provider” search feature on beta site was just updated. Please read through the changes outlined below, in order to understand how the new referral process works.

Visitors searching for a home care provider on will be led through a few steps:
1. Enter your […]

Home Care Pulse Grandparents Week – Post 2

Today we’re featuring the grandparents of  Chris Marcum and Kristi Larson.

Chris Marcum, Director of Online Marketing – One of my favorite stories from my dad’s childhood is when he was being bullied in school. He became withdrawn from his classmates and began disliking school. One day, he decided that after […]

Home Care Pulse Grandparents Week – Post 1

Grandparents Day was September 8th, but at Home Care Pulse we decided one day wasn’t enough to honor our loved ones. For this reason, we have declared this Grandparents Week at Home Care Pulse. Read our blog posts this week as we discuss our inspirational grandparents whether alive or deceased, […] Home Care Business Referral Resource is a newly updated website created by Home Care Pulse. This website serves as a referral generating resource for your home care business, by attracting potential clients who are searching for a home care provider and directing them to Home Care Pulse Certified – Trusted providers in their area. […]

Using Facebook to Market Your Home Care Business

One of the main reasons a consumer hesitates in hiring a home care business is trust. They have no history with your business, no relationship. But one of the most effective ways to establish that relationship is through Facebook.

Facebook has changed marketing by giving companies a friendly face and personality as […]

Home Care Management – The Top 5 Ways Caregivers Prefer to Be Recognized

Home Care Pulse™ conducted a survey to thousands of caregivers, asking what kind of recognition they prefer from their employer. Although employees vary in personalities, needs and ambitions, it’s important to incorporate recognition or you could lose valuable employees. Listed below are the top five reasons caregivers prefer to be […]

4 SEO Rules for Growing Your Home Care Business

You’ve most likely heard of SEO, and perhaps you’ve said to yourself, “What is it and why does everyone keep talking about it?” SEO stands for Search Engine Optimization, and in a world where most people find new companies through search engines, a solid SEO strategy is key for a […]

Eight Ways to Improve Communication With Your Home Care Clients

Many clients have left companies due to poor communication. Issues can be anything from the use of too much jargon, not listening, and even taking too long to respond to questions. No matter the issue, communication is absolutely vital to building a healthy and thriving company, and your employees need […]

How the Baby Boomers Will Impact Your Home Care Business

68 years ago in 1945 World War II ended and all the men overseas returned home. Nearly 9 months after the war ended, the baby boomer generation began. The National Birth Rate rose each year, jumping to over a 1,000,000 more babies than in recent years. The booming birth rate […]

Growing Your Home Care Business in 5 Steps

With the market becoming increasingly competitive, how can you make your home care business stand out as the clear choice? Well, because research is what we do, we conducted a home care survey to find out why clients pick the provider they do, and what keeps them loyal afterward. This research […]

10 Ways to Keep Your Home Care Clients Happy

Did you know there has been a 104% growth rate in private home care providers in the past 5 years? With projections predicting more demand for home care services in the future, competition in this market will only grow. Because of this, the question becomes: how do I make my […]

Hiring Qualified Caregivers for Your Home Care Business

As a home care provider, you’re being hired to care for someone who matters a great deal. If someone is going to give you their business, they want to know you’ll take good care of them or their loved one. It’s not uncommon for prospective clients to ask for details regarding the […]

Implementing a Caregiver Mentor Program

What kind of “Client Experience” are you providing your clients?
When they leave your care, do they walk away feeling like they could not have asked for better care? Have you ever thought of the “Client Experience” as a major theatrical performance, such as the infamous Broadway show, “Les Misérables”? If you stop […]

The Power of Proof of Quality

At Home Care Pulse, our passion is to help home care businesses grow and improve, and one way we do that is by providing Proof of Quality to set your agency apart as one of the best.

Official Proof of Quality from Home Care Pulse includes agency certification through Home Care […]