Today, July 28th, is World Hepatitis Day. Organized by the World Hepatitis Alliance, this day is set aside to educate the world about hepatitis. This year’s motto is “Think Again,” encouraging us to remember that hepatitis is a dangerous disease that can spread just like HIV—and be prevented with […]
Did you know that when Home Care Pulse launched VANTAGE this month, they also released a benchmarking tool as part of the free VANTAGE Basic Account? This tool is free, and many home care business owners are already discovering the benefits of a VANTAGE Basic Account, including monthly Performance […]
According to the U.S. Department of Health and Human Services, 2,000 eye injuries occur each day in the U.S., and half of those occur in the workplace. The sad thing is that most of those injuries could have been avoided by simple safety precautions. Are you protecting your eyes […]
Last month we focused on consumer and referral marketing. We hope you’ve discovered several new methods your business can use to attract new clients. Now, let’s talk about the marketing materials you are using to accompany your efforts. What does your business card look like? Do you have professional-looking […]
Happy Fourth of July from Home Care Pulse! Take time today to celebrate America and celebrate freedom!
George Washington, in his Farewell Speech, spoke of what it means to be an American: “Citizens by birth or choice of a common country, that country has a right to concentrate your affections.—The […]
The following is a letter from Home Care Pulse CEO Aaron Marcum to all Home Care Pulse customers, regarding the launch of VANTAGE, powered by Home Care Pulse. VANTAGE provides home care business owners with the information and tools they need to build a successful home care business. Learn more about VANTAGE.
Today is a red-letter […]
This month, we’ve focused on marketing. We’re concluding our discussion this week by offering some final advice about referral sources. As we mentioned in last week’s blog, your clients should be your top focus for referrals, but home care business owners are also finding success with other referral sources […]
This week, we continue our discussion of the top marketing sources by discussing referral marketing. Here’s what over 500 home care business owners have to say about this form of marketing, according to the latest home care industry survey results published in the “2014 Private Duty Benchmarking Study”:
Clients, past […]
In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to […]