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    Today is World Hepatitis Day: Are You Protecting Yourself and Your Clients?

Today is World Hepatitis Day: Are You Protecting Yourself and Your Clients?

Today, July 28th, is World Hepatitis Day. Organized by the World Hepatitis Alliance, this day is set aside to educate the world about hepatitis. This year’s motto is “Think Again,” encouraging us to remember that hepatitis is a dangerous disease that can spread just like HIV—and be prevented with […]

Caregiver Tip: Avoiding Eye Injury

According to the U.S. Department of Health and Human Services, 2,000 eye injuries occur each day in the U.S., and half of those occur in the workplace. The sad thing is that most of those injuries could have been avoided by simple safety precautions. Are you protecting your eyes […]

Happy Fourth of July!

Happy Fourth of July from Home Care Pulse! Take time today to celebrate America and celebrate freedom!

George Washington, in his Farewell Speech, spoke of what it means to be an American: “Citizens by birth or choice of a common country, that country has a right to concentrate your affections.—The […]

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    Home Care Marketing: Obtaining Referrals From Doctors, Hospitals and Other Sources

Home Care Marketing: Obtaining Referrals From Doctors, Hospitals and Other Sources

This month, we’ve focused on marketing. We’re concluding our discussion this week by offering some final advice about referral sources. As we mentioned in last week’s blog, your clients should be your top focus for referrals, but home care business owners are also finding success with other referral sources […]

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    Growing Your Home Care Business By Increasing Client Referrals

Growing Your Home Care Business By Increasing Client Referrals

This week, we continue our discussion of the top marketing sources by discussing referral marketing. Here’s what over 500 home care business owners have to say about this form of marketing, according to the latest home care industry survey results published in the “2014 Private Duty Benchmarking Study”:

Clients, past […]

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    The Best Way to Market Your Home Care Business to Consumers: SEO

The Best Way to Market Your Home Care Business to Consumers: SEO

This month, we’re talking about the difference between consumer and referral marketing, and the top methods for each. According to recent findings published by Home Care Pulse in the “2014 Private Duty Benchmarking Study,” SEO (Search Engine Optimization) is the top consumer marketing method, used by 11% of the […]

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    Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

Marketing Your Home Care Business: The Difference Between Consumer and Referral Marketing

In the home care industry, in order to have a successful, profitable business, you need to have a steady stream of new clients. With this in mind, wise business owners put time and effort into marketing. Marketing doesn’t need to be a difficult, daunting task—but you do need to […]