How to build and maintain your online reputation
To build and maintain and online reputation, you must have a clear vision for what you want and how you’re looking to expand.
We know of many ways to get recognized online, but it ultimately comes down to knowing your agency and what will work best for you.
Here are a few ideas to keep in mind and ways you can optimize each so that you can reap their full benefits.
If you’re not already established on social media, now’s the time start.
First, you’ll want to make sure your business profiles are fully completed and optimized for engagement. There are many different options for where you can create social media profiles, but your biggest priority should be focusing on a couple that you can really nail down.
Depending on the site, you should aim to be posting at least a few times a week. It doesn’t have to be anything extensive but keeping low-key engagement on these platforms can be enough to grab someone’s attention. Social media can help give a face to the name. Social media is also a beneficial way to get reviews on sites like Facebook.
Career websites are going to be the main driver in finding new caregivers.
To build your online presence here, you should be creating company profiles and posting/updating new jobs frequently. Some sites like Indeed.com even provide the option to have a company snapshot, “why join us” bio, reviews, salaries, benefits, photos, interview highlights, and a Q&A section.
You’ll want to start by filling out these profiles for your business, but also encourage current employees to go in and add information based on their hiring experience with your agency – especially leaving you reviews on Indeed.com You could even incentivize them for doing so with gift cards, extra PTO, etc.
Home care agency website
A website doesn’t take a lot of maintenance, but can give a clearer picture of your offerings, FAQ’s, contact information, and more. It’s the source where all of your clients questions will be answered, and if not they can go to you next. It saves you time in the long run, but also helps to establish your presence.
After your website is created, spend some time getting the word out. You can claim your agency on “Google My Business,” which will help drive engagement with local clients.
Once you’ve established a listing on the industry sites, make sure they’re always up-to-date. You should include a concise description of your services, contact information, relevant details about your services, and any other information required by the site.
Remember that hundreds or thousands of potential clients may see your listings—so make every word count.
Some of these websites include: