Recruitment and retention are especially difficult right now. Make sure you are keeping your staff happy and engaged with well-thought-out benefits that take your agency to the next level.
If you’re like most agency owners, you’ve probably felt the pain of caregivers shortages over the past year. While we might sound like a broken record, the more you reflect on what plays into recruiting and retention (like a benefits package), the better off your agency will be.
COVID-19 has changed a lot of aspects of home care. The standard of care looks drastically different than before. Not only does it include PPE, new operating protocols, and enhanced training for caregivers, but increased recruitment challenges mean it’s even more important to use every tool at your disposal to attract and retain the right caregivers.
It’s possible that caregivers (and in some cases, even office staff) will be making more money on unemployment. Make sure you are incentivizing them to provide care rather than go the opposite route.
Caregivers are not only a lifeline for clients, but they are also a lifeline for your home care agency. That’s why caregivers need better advocacy efforts during the pandemic through enhanced pay, and better benefits like paid sick leave, childcare assistance, and adequate PPE.
Times are tougher than ever right now for some home care agencies, and while we know that the already small margins don’t always allow for sweeping changes to benefits, it’s important to make sure you are doing all you can to hire the right staff.
The benefit of benefits
Expanding the spectrum of your benefits package can create a huge shift in the daily and long-term operations of your organization. For starters, it usually leads to increased productivity, less turnover and more retention, and a better outward appearance that entices potential recruits.
Let your benefits package speak for itself while becoming an extension of the great atmosphere you’ve created for your home care agency.
Incentivizing employees usually helps them to become more involved in day to day operations while being more invested in their work.
Here are a few of the ways in which we’ve seen benefit packages help home care agencies.
Improved company culture
Benefits packages can play a big role in company culture by encouraging positivity throughout the agency. Enthusiastic employees lead to better performance across the board. Company culture dictates every aspect of your home care agency, including reviews, client satisfaction, productivity, and more.
At Home Care Pulse, we use an internal recognition system called Bonusly. Bonusly allows team members to recognize each other’s work based on the core values of the company. Team members give each other recognition points when they see each other do something that exemplifies our core values; the points accrue over time and can be redeemed for anything from Amazon gift cards to money that gets donated to a favorite charity. While it may not be as conducive to employees like caregivers who rarely interact with other employees, it could be an interesting concept to implement with your office staff.
Employee benefits can play a huge role in whether a candidate accepts or turns down a position. Not only will it help you get more applicants in general, but usually, you’ll find that you can be more selective about the type of person you are trying to higher to best represent your agency.
Some agency owners have also reported that as they’ve focused more on building a strong brand (benefits included), their cost-per-hire has gone down because their brand model is doing some of the work for them.
Some specific benefits that lead to increased productivity can include remote work for office staff, paid time off, learning opportunities, and flexibility.
Giving your office staff freedom in their work (where possible) can lead to better communication and innovation. No one likes to have employers that are continually watching and evaluating their every move.
Less turnover and higher retention
The simple fact is, the more satisfied your employee are, the more likely they will be to stay. Offering standard pay nowadays isn’t enough to motivate people to keep working for you. If you can offer the right benefits, your company will be able to hold onto good talent and even attract new talent.
What the law requires
No matter the type of organization you run, there are a few benefits that you must provide employees according to federal law. States can also have their own individual benefit requirements so make sure to check if you are compliant. According to PayChex, federal requirements include: